Bridal Garden Case Study

more grow wealthier. The demographics of that area which consists of middle aged people who were dedicated to Christianity made her take the advantage and start a bridal garden in order to make marriage ceremonies much better. Due to this rising demand of these services she came in order to assist in the supply of the services needed in order to make marriage ceremonies a success. The ability to find cheap and affordable labor made her to adopt the decision of starting such a business. The labor force majorly consists of untrained personnel since it entailed setting of the bridal tents and ensuring that the flowers are arranged in order. This made her to reduce the cost incurred in the payment of wages and therefore it facilitated the development of the …show more content…
This means going an extra mile, time wise compared to the competitors. This enhances growth because it will cater for customers who do not operate on regular hours. The Bridal Gardens should enhance consistency in supply of tents and availability of all sizes, a credit of 10% should be given on bulk purchases of over $100. The business offers transport facility to its customers, which most of the competitors do not offer. Since it’s a weakness to the competitors the proposed business should use it as a strategy for growth. Marketing and advertising of the business are achieved through referral systems for customers, and media which have a wide readership and distribution network. Other strategies include qualified personnel who have professional training in their area of expertise. This will provide service efficiency and increased productivity. Bridal Garden’s future plans of expansion should be to supply chairs and tables. This has to be implemented after growth and stability of the proposed business. The business has set up and maintain an up-to date website which shall provide all the information about the business (Barringer,