The retail sector of apparel industry earns it a huge revenue and has been able to built its own multibillion dollar business depending on it sales of clothing range globally. In the last decade, the growth of profit has been more than 50% in fashion retail sectors and it continues to grow in an increasing rate. In order to keep the growth of the industry consistent, all the leading companies are exploring opportunities in new markets. Reports show that India has one of the largest as well as the fastest growing market in the world. Because of this, leading apparel fashion brands like Primark has entered the Indian market to make it mark by earning noticeable profit scale. The aim of this research study is to identify and analyse the background
…show more content…
215), the development of the fashion industry is not a new phenomenon, in the western countries, however fashion industries have ventured into the Asian market late. In western countries the impact of culture on fashion industry, the role of local government of a country in the emergence of fashion industry and the prime factors that contribute to its development are analysed in a wide range of researches. Based on this researches western countries have been able to understand and eventually develop effective measures for enhancing the current position of fashion retail companies. The nature of the supply chain, development of new strategy, modified policies on the part of apparel fashion retail business are selected less for discussion. However as argued by Polhemus (2010, p.104), it is evident that fashion retail companies in Indian market are new and therefore there are not enough researches conducted for the understanding of the impact of fashion industry. Naturally, there are not enough studies conducted on the effects of driving factors that affect fashion apparel industry in India. In India, general studies are conducted on fashion industries. The studies are generally based on the references of researches conducted in the western countries. Therefore, it is evident that researches on Primark and its establishment in India has not taken place successfully. The research has, therefore, given a detailed overview on the relevant topic and …show more content…
● What are the impacts of the major factors in the Indian market that would influence the apparel Fashion Business of Primark if it enters India?
● What strategies can be suggested for the effective operations of Primark’s apparel fashion business if entered in India?
1.8 Research Hypotheses
H0: Home Market Policy is not important for attracting customers in Indian Retail Fashion industry.
H1: Home Market Policy is effective for attracting customers in Indian fashion retail industry.
1.9 Structure of the research
The dissertation is divided into five different chapters. In the first chapter, the content deals with an introduction to the concept of effects of the home policy in retaining the customers of Primark. A brief introduction is given to the company in the context of India. In the second part, literature review about the matter is dealt in detail. In the third chapter, the methodology about the research in dealt with in detail. In the fourth part, data is interpreted and the finding is given in the following chapter. In the last and the final chapter, recommendations are given so that the company can get back the customers and flourish in
215), the development of the fashion industry is not a new phenomenon, in the western countries, however fashion industries have ventured into the Asian market late. In western countries the impact of culture on fashion industry, the role of local government of a country in the emergence of fashion industry and the prime factors that contribute to its development are analysed in a wide range of researches. Based on this researches western countries have been able to understand and eventually develop effective measures for enhancing the current position of fashion retail companies. The nature of the supply chain, development of new strategy, modified policies on the part of apparel fashion retail business are selected less for discussion. However as argued by Polhemus (2010, p.104), it is evident that fashion retail companies in Indian market are new and therefore there are not enough researches conducted for the understanding of the impact of fashion industry. Naturally, there are not enough studies conducted on the effects of driving factors that affect fashion apparel industry in India. In India, general studies are conducted on fashion industries. The studies are generally based on the references of researches conducted in the western countries. Therefore, it is evident that researches on Primark and its establishment in India has not taken place successfully. The research has, therefore, given a detailed overview on the relevant topic and …show more content…
● What are the impacts of the major factors in the Indian market that would influence the apparel Fashion Business of Primark if it enters India?
● What strategies can be suggested for the effective operations of Primark’s apparel fashion business if entered in India?
1.8 Research Hypotheses
H0: Home Market Policy is not important for attracting customers in Indian Retail Fashion industry.
H1: Home Market Policy is effective for attracting customers in Indian fashion retail industry.
1.9 Structure of the research
The dissertation is divided into five different chapters. In the first chapter, the content deals with an introduction to the concept of effects of the home policy in retaining the customers of Primark. A brief introduction is given to the company in the context of India. In the second part, literature review about the matter is dealt in detail. In the third chapter, the methodology about the research in dealt with in detail. In the fourth part, data is interpreted and the finding is given in the following chapter. In the last and the final chapter, recommendations are given so that the company can get back the customers and flourish in