Part 1 - Project objectives and overall research approach
Topic area
Obtaining B.Sc Honors degree from Oxford Brookes University has always been an important step for me to make progress in the field of accountancy. I decided to make the project in this session and I took the decision to prepare the project on following topic:8 "An analysis and evaluation of the business and financial performance of an organization over a three year period."
The organization that I chosen for this project is Bonia Corporation Berhad.
1.1Reasons for choosing this topic
1.1.1 Lack of exposure to the real world operation
A fresh graduate how to be the faster way to know this real world operation? The answer is through business and performance of an organization. …show more content…
Beside that, I also read some management books. Now I can apply my knowledge on a real company's financial statement and earn my confidence to my future.
1.1.4 Analytical skills
By doing topic 8, I would be able to develop the critical and analytical skills I have learned throughout the ACCA course. Via the data gathering and data analysis, I hope I can draw a logical conclusion to my project.
1.2 Organization Profile
1.2.1 Organization description
Bonia Corporation Berhad is an investment holding and management company. It has three segments: retailing, which is engaged in designing, promoting and marketing of fashionable apparels, footwear, accessories and leather goods; manufacturing, which is engaged in manufacturing and marketing of fashionable leather goods, and investment and property development, which is engaged in investment holding and rental and development of commercial properties. (http://www.klse.my/stock/9288.jsp)
1.2.2 Organization …show more content…
2.To compare the financial performance of Bonia with the financial performance of Bonia's competitor, Padini for the Fy 2011 to FY2013.
3.To evaluate the business performance of Bonia by identifying its strengths, weaknesses opportunities and threats ( SWOT analysis).
1.4.2 Research question
1. How well does the Bonia overall performance in these 3 years and compare with competitor, Padini?
2. Were the shareholders happy with the performance?
3. How is Bonia's business performance affected by its SWOTs?
1.5 Overall research approach
Decide a topic
After I read through the student information pack to understand the Oxford Brookes rules and regulation to ensure my research is in line with it. I also attend business Research Methodology (BRM) class to approach research work as I had no experience in conducting research project. I treasure decide topic 8 as my project.
Gathering information
In order to understand the organization I chose for my project, I gathered the information from both primary and secondary sources of information. I also ensured the reliability of information. Information from the company website would allow me to conduct my project more comfortable as I had better understanding on the company's background, strategy and
Topic area
Obtaining B.Sc Honors degree from Oxford Brookes University has always been an important step for me to make progress in the field of accountancy. I decided to make the project in this session and I took the decision to prepare the project on following topic:8 "An analysis and evaluation of the business and financial performance of an organization over a three year period."
The organization that I chosen for this project is Bonia Corporation Berhad.
1.1Reasons for choosing this topic
1.1.1 Lack of exposure to the real world operation
A fresh graduate how to be the faster way to know this real world operation? The answer is through business and performance of an organization. …show more content…
Beside that, I also read some management books. Now I can apply my knowledge on a real company's financial statement and earn my confidence to my future.
1.1.4 Analytical skills
By doing topic 8, I would be able to develop the critical and analytical skills I have learned throughout the ACCA course. Via the data gathering and data analysis, I hope I can draw a logical conclusion to my project.
1.2 Organization Profile
1.2.1 Organization description
Bonia Corporation Berhad is an investment holding and management company. It has three segments: retailing, which is engaged in designing, promoting and marketing of fashionable apparels, footwear, accessories and leather goods; manufacturing, which is engaged in manufacturing and marketing of fashionable leather goods, and investment and property development, which is engaged in investment holding and rental and development of commercial properties. (http://www.klse.my/stock/9288.jsp)
1.2.2 Organization …show more content…
2.To compare the financial performance of Bonia with the financial performance of Bonia's competitor, Padini for the Fy 2011 to FY2013.
3.To evaluate the business performance of Bonia by identifying its strengths, weaknesses opportunities and threats ( SWOT analysis).
1.4.2 Research question
1. How well does the Bonia overall performance in these 3 years and compare with competitor, Padini?
2. Were the shareholders happy with the performance?
3. How is Bonia's business performance affected by its SWOTs?
1.5 Overall research approach
Decide a topic
After I read through the student information pack to understand the Oxford Brookes rules and regulation to ensure my research is in line with it. I also attend business Research Methodology (BRM) class to approach research work as I had no experience in conducting research project. I treasure decide topic 8 as my project.
Gathering information
In order to understand the organization I chose for my project, I gathered the information from both primary and secondary sources of information. I also ensured the reliability of information. Information from the company website would allow me to conduct my project more comfortable as I had better understanding on the company's background, strategy and