On a behavioural level, the buyer seeks a benefit-sought attitude towards Bling. Consumers purchase this product for special occasions. As the bottle is reusable and refillable, it allows these consumers to be loyal to the product. Bling H2O consumers seek benefits from the product, such as social status and exclusive luxury. This is the key reasons for Kevin Boyd initially developing Bling H2O.
Bling H2O has been so successful because of the drive of consumers to always be improving their self-image. The product also pushes to improve the perceived self, as it gives a physical way for consumers to stand out and gain status. Even individuals, that perceive this product as being an outrage, may envy the consumer through the social status such marketing creates.
Along with the water itself, the clothing line is another way to make the product seem exclusive. Those that buy the water can now instantly be put in an elite community when they buy the Bling …show more content…
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