Case Study – Bike Sales and Service
1. List 3 strategic goals for Ted’s business and provide an explanation of each.
• Reduce Overhead – lower his expenses
• Make better use out of part-time employee scheduling
• Match supply and demand in the various locations
2. Identify 5 specific types or categories of information that Ted needs to run his business and explain why they are important to him.
• Sales data – he needs to know specifically what drives his revenue
• Employee costs – he also needs to understand how to optimize his workforce
• Customer data – he needs accurate information about his target market
• Seasonal data – he needs better information about how the seasonal aspect of his business affects him
• Capacity Planning – he needs …show more content…
Ted has a website with information about his stores. Identify and explain two additional ways Ted could use the internet in his business. Tie each use to a specific e-commerce business model and explain how that model applies.
• Make reservations for rentals
• Purchase bikes or accessories or even repair services
5. Explain to Ted what a supply chain management (SCM) system could do for his business and how it might improve his operations. Be sure to cover the full range of SCM functionality as it applies to Old Dominion Trail Bikes.
Supply chain management would help organize his vendors. He has vendors that supply various parts of bicycles that he uses for repairs, probably some that supply accessories and some that sell finished products. By using supply chain management he could get products to potential customers quickly and make more sales.
6. How could Ted combine the information he gets from in-store customers with those who purchase via the website into a single Customer Relationship Management (CRM) system and what three benefits would he gain from doing …show more content…
8. Ted is not sure if he should implement an Enterprise Resource Planning (ERP) solution. Identify and explain three benefits to an ERP for Old Dominion Trail Bikes. Identify and explain two important considerations in implementing an ERP.
An ERP system would link the entire organization into one platform that would store all of the company’s information about all of its business functions. The advantages to this is that it could help streamline operations and provide some savings per transaction. However, the upfront costs are generally high and this also requires a great deal of employee training to operate an ERP system.
9. If Ted implements an ERP for Old Dominion Trail Bikes, he will need to know whether the project was a success. List and explain three metrics (or measures) he can use to determine whether the project was a success.
• Operational Efficiencies – such as the time it takes to get the customer a part or
1. List 3 strategic goals for Ted’s business and provide an explanation of each.
• Reduce Overhead – lower his expenses
• Make better use out of part-time employee scheduling
• Match supply and demand in the various locations
2. Identify 5 specific types or categories of information that Ted needs to run his business and explain why they are important to him.
• Sales data – he needs to know specifically what drives his revenue
• Employee costs – he also needs to understand how to optimize his workforce
• Customer data – he needs accurate information about his target market
• Seasonal data – he needs better information about how the seasonal aspect of his business affects him
• Capacity Planning – he needs …show more content…
Ted has a website with information about his stores. Identify and explain two additional ways Ted could use the internet in his business. Tie each use to a specific e-commerce business model and explain how that model applies.
• Make reservations for rentals
• Purchase bikes or accessories or even repair services
5. Explain to Ted what a supply chain management (SCM) system could do for his business and how it might improve his operations. Be sure to cover the full range of SCM functionality as it applies to Old Dominion Trail Bikes.
Supply chain management would help organize his vendors. He has vendors that supply various parts of bicycles that he uses for repairs, probably some that supply accessories and some that sell finished products. By using supply chain management he could get products to potential customers quickly and make more sales.
6. How could Ted combine the information he gets from in-store customers with those who purchase via the website into a single Customer Relationship Management (CRM) system and what three benefits would he gain from doing …show more content…
8. Ted is not sure if he should implement an Enterprise Resource Planning (ERP) solution. Identify and explain three benefits to an ERP for Old Dominion Trail Bikes. Identify and explain two important considerations in implementing an ERP.
An ERP system would link the entire organization into one platform that would store all of the company’s information about all of its business functions. The advantages to this is that it could help streamline operations and provide some savings per transaction. However, the upfront costs are generally high and this also requires a great deal of employee training to operate an ERP system.
9. If Ted implements an ERP for Old Dominion Trail Bikes, he will need to know whether the project was a success. List and explain three metrics (or measures) he can use to determine whether the project was a success.
• Operational Efficiencies – such as the time it takes to get the customer a part or