In the college game, the development of ESPN in 1979 led to a growth in the college game because it provided programing for the 24-hour network. While College Football was beginning to become popular on networks, ESPN provided an opportunity for colleges and universities to highlight their sports because of the wide variety of programming they were able to offer. The rise of Big East basketball can be directly correlated with the growth of college sports on television. When the league was founded in 1979, the Big East had a great marketing appeal because of its colorful cast of coaches, including Rollie Massimino …show more content…
The way journalists, teams, and leagues are able to find ways to appeal sports to the masses is a key factor in its growth over time. In addition, we now see team affinities far outreaching their regional borders. With the growth of sports over time, someone does not need to have a team locally to enjoy sports. The mass broadcast and communication of sports has created “destinations” out of stadiums, ballparks, and