The Influence Of Eco-Imperialism

Eco-Imperialism is about the effect superficial corporate social responsibility has on the world. It is about the failures of companies and environmentalists in caring for Third World countries. Eco-Imperialism begins with the evolution of British Petroleum that led to the renaming Beyond Petroleum. Driessen unveils the marketing campaign’s manipulation of words, ads, and smart one-liners. The marketing campaign greenwashed the company, making the public believe that BP was more environmentally safe then their competitors. An ad saying, “solar, natural gas, hydrogen, wind. And oh yes, oil. It’s a start,” and another saying, “We believe in alternative energy. Like solar cappuccino (40),” made BP look like it was getting rid of gas and replacing it with cleaner, more natural energy. However, even while these ads cried that BP was a loving, environmentally concerned company, BP was still increasing oil production. BP tried to “represent itself as a born-again savior (9),” in order to …show more content…
So, companies like BP decided to work to save both by working against climate change. Climate change, like global warming, has no real scientific basis. It is based on theoretical computer modeling that aren’t in any way similar to the complexities in the climate and the atmosphere. They don’t even match present day temperatures. “More than 18,000 scientists (including hundreds of weather ad climate experts) have signed a petition saying they see ‘no convincing evidence’ that humans are disrupting the earth’s climate. (101)” Still environmentalists proposed the Kyoto Treaty, which suggests trading CO2 transmissions. Companies would have to pay money per ton of CO2 emitted into the atmosphere. Ignoring the lack of evidence, companies continue to advertise global warming to instill fear in the public, and inspire the public to donate money to the companies noble cause of preventing this