According to Insider Monkey, books are the largest selling products online (Rallandi, 2014). This has allowed the company to grow and establish more international relationships.
In 2012, Better World Books was recognized as one of the top eRetailers by Internet Retailer 500.
Inc. 5000 included this organization in their list of the fastest growing companies in 2011 (“Careers”, 2016).
The best aspect of this organization is its strong environmental, economic, and social values. When Canadian costumers decide to purchase their product, a portion of their acquisition goes to literacy and libraries. A purchase of their product allows Better World Books to give more children access to education and literature.
They have also created a self-sustainable delivery system by using carbon balanced technologies from 3Degrees. Even with these sustainable shipping systems, the delivery cost is still free. Therefore, Canadian costumers only have to worry about the price of their product before importing (“The Online Bookstore with a Soul”, 2016)
In terms of location, the company’s closest warehouse is in Mishawaka, IN which is only a 7-hour drive from …show more content…
On the other hand, Canadian costumers, with a simple purchase, place a vote to build an environmentally stable economy. In addition, they also depend on Better World Books to donate a portion of their earnings to charities.
In conclusion, Better World Books relies on Canadian costumers to help spread their values, while Canadians trust that the company will find a high-quality product that will help the world, once a purchase is made.
When it comes to international trade, the company faces some unique challenges with their personal standards. That is to say, the business aims to deliver and produce each book in an eco-friendly way. As a result, Better World Books may spend more time and money in order to successfully meet these expectations.
Over the past five years, Canada has imported more than 3 million dollars (CAD) worth of printed books, magazines, etc. As shown in the graph, books aren’t exported as regularly in Canada.
Most of Canada’s imports come from the United States. Over the past two years, the amount in imports has gone up from 217 million to over 240 million Canadian Dollars (CAD). This has huge implications for Better World Books, since this industry shows no signs of