Benjamin Barber Analysis

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Page 59 Perspective 1: Tyler Cowen Perspective 2: Benjamin Barber
Position Tyler Cowen believes that globalization supports cultural diversity and freedom of choice. He thinks that when two cultures trade with each other they tend to expand their horizon and as a result more opportunities are produced. Benjamin Barber thinks that globalization threatens cultural diversity. Benjamin believes that cultural mimicry and cultural borrowing creates something synthetic and actually takes a toll on the authentic origin.

I agree with Benjamin Barber because I too think that globalization takes away authenticity and reduces cultural diversity. Although globalization has expanded opportunities and freedom of choice to certain extents, in my opinion
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decorated elephants) and advertisements, to Indians on what they should want and buy. As a result, they start to become homogenized. As trading occurred and materials were exchanged, most villages and many Indians ceased to stay traditional. Nowadays, Indians prefer manufactured things and people who make culturally significant but plain homemade products often have a hard time making money. This can make the life of the simplistic worker plummet deeper into poverty at uncanny …show more content…
Suddenly, things showcased on television had a new meaning which was more desired than the life Indians had before. The life on display, which varied drastically from the “less is more” life, showed Indians that “more is more” and that the more you had the more European -- or in other words better -- you were. On top of this, media changed the attitudes of many people, especially women, who before were very conscious about the things they bought. As media impacted their perception of money and consumption, they became less guilt-ridden.
Technology Technology impacted Indians drastically since it slowly took over their lives. It started with one piece of technology and then another, and sooner or later more was added because everyone else had it and since it was the way to go. As Indians became homogenized, they cared less about traditionally and culturally significant things and more about modernized things.
Transportation Indians generally lived a life where everything happened slowly, however when the “revolutionary” scooter was released, Indians were taken by surprise. The Indians quickly adapted to and welcomed the change. In a way, you could say that globalization made everything move faster and that the Indians quickly became accustomed to it, so much so that if you were to take the more efficient mode of transportation away from

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