3.02. Beattie’s Model of Health Promotion
The Beattie's (1991) Model offers a structural analysis of the health promotion approaches. This model (Figure 5) provides a useful framework to analyse between the current and previous health promotion strategies, which contributes useful resources in generating new strategies to tackle health issues (Wills and Earle, 2007; Luker et al., 2016). The four paradigms represents the different set of values, objectives and political persuasions which health can be promoted by the individuals and healthcare professionals (Wills, 2011). The techniques are through the ‘Health Persuasion’, ‘Legislative Action’, ‘Personal Counselling’ and ‘Community Development’ (Naidoo and Wills, 2009). These are generated from the two methods of ‘Mode of Intervention’ which can be authoritative (top-down approach) or negotiated (bottom-up approach). For example, a ‘top-down approach’ is based on the authoritarian, which usually determined and led by expert personnel. Meanwhile, a ‘bottom-up approach’ is based on valuing the individual’s autonomy (Naidoo and Wills, 2009). The other dimension relates to the ‘Focus of Intervention’, which can be focuses on the ‘Individual’ who is responsible for their own health or the ‘Collective’ which focuses on the roots of ill-health (Piper, 2009). …show more content…
Health Persuasion Legislative Action
The interventions are led by healthcare professionals
To persuade/ encourage the individuals to adopt healthier lifestyles To protect and persuade the population by making healthier choices available to improve the nation’s health
Personal Counselling Community Development
The healthcare professionals are being a facilitator/advocator rather than an expert
To promote self-empowerment to allow individuals to have the skills and confidence to take control over their health To empower/ enhance the population to recognise what they have in common and how social factors influence their
The Beattie's (1991) Model offers a structural analysis of the health promotion approaches. This model (Figure 5) provides a useful framework to analyse between the current and previous health promotion strategies, which contributes useful resources in generating new strategies to tackle health issues (Wills and Earle, 2007; Luker et al., 2016). The four paradigms represents the different set of values, objectives and political persuasions which health can be promoted by the individuals and healthcare professionals (Wills, 2011). The techniques are through the ‘Health Persuasion’, ‘Legislative Action’, ‘Personal Counselling’ and ‘Community Development’ (Naidoo and Wills, 2009). These are generated from the two methods of ‘Mode of Intervention’ which can be authoritative (top-down approach) or negotiated (bottom-up approach). For example, a ‘top-down approach’ is based on the authoritarian, which usually determined and led by expert personnel. Meanwhile, a ‘bottom-up approach’ is based on valuing the individual’s autonomy (Naidoo and Wills, 2009). The other dimension relates to the ‘Focus of Intervention’, which can be focuses on the ‘Individual’ who is responsible for their own health or the ‘Collective’ which focuses on the roots of ill-health (Piper, 2009). …show more content…
Health Persuasion Legislative Action
The interventions are led by healthcare professionals
To persuade/ encourage the individuals to adopt healthier lifestyles To protect and persuade the population by making healthier choices available to improve the nation’s health
Personal Counselling Community Development
The healthcare professionals are being a facilitator/advocator rather than an expert
To promote self-empowerment to allow individuals to have the skills and confidence to take control over their health To empower/ enhance the population to recognise what they have in common and how social factors influence their