Bank Of America Perishability

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Along with that, businesses can’t stockpile their services in a warehouse somewhere, then do a mass sale when they get orders. Bank of America doesn’t manufacture accounts in some factory and sell it to customers when someone wants to open an account. Perishability means that the service capacity cannot be stored, it can only be provided at a given moment in time or else it vanishes. Technology plays a big role in the perishability of services, Bank of America provides money which some might think it’s a product rather than service, and the cost of that product is its value plus interest, but in reality they provide much more. All types of transactions need to be processed, authenticated, organized and stored in statements, alongside fraud …show more content…
Databases and servers are what companies use to process vast amounts of information rapidly, over the internet, the greater the bandwidth you have, the greater amounts of information you can process. These servers are used to generate a service not to store it, so when you try to log in into your online Bank of America account but can’t. That doesn’t mean ran out of that service, it means their servers can’t generate the service fast enough. When a car manufacturer cuts 30,000 jobs (Bradford), you would assume that the employees are replaced by robots, but in Bank of America’s case, they can’t let someone applying for a mortgage talk with a robot. It is true that services are perishable, but the people providing the service still exist, meaning that someone working at the bank is costing money even when he’s not providing a service. From the bank’s point of view that job is costing them money when they aren’t providing anything, since they can’t store that employee’s services when he isn’t …show more content…
To respond to a large number of clients requires some sort of filtering; the bank can’t have an assigned employee for each client, which would be impossible.
In recent years, the technology has become inseparable (Young). Banking uses functions of technology to support its services. Bank of America has service system makes almost customers feel comfortable. (Rating).
ATM machines are set up to work instead of employees. There are so many activities customer can do simultaneously. They can withdraw the money, put deposit in to the account, checking balance, taking the money from the check. There is the camera that connecting with provider to record the activities of customer when they using the ATM. However, The Bank of America ATM needs the card to get the money. The customer cannot go to the ATM and get the money without their credit or debit card. So the the transaction and the BoA’s cards are inseparable that together support the actions of the customer when they are using ATM. The inseparability of services makes it difficult to separate a service from the service provider. For example, the customer needs to approach to ATM to withdraw the money. The customer needs to attend in Bank of America office or ATM to get the

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