Who specifically buys the company’s products or services (target markets)?
Gap Inc. is the leading global apparel retail company because of it’s multiple brands associated with it. The stores that are included within Gap Inc. are Gap, which also includes Gap Kids, baby Gap, Gap Maternity, Gap Body, and GapKids, and Gap Outlet, there is also Banana Republic and Banana Republic Factory Store, Old Navy, Athleta, and Intermix. Each of these companies have a different target market associated with them. Gap is one of the most iconic apparel and accessory brands that is known for their optimistic, causal and American Style. They sell all things denim, tees, button-downs, khakis, and must have trends (Gap Inc.). Their primary target market is very broad. They target lower middle to upper middle income households. The former comes for the quality items for the price and the latter comes for the fashion basics. Most sales are between 18-35, but the consumers range from babies to …show more content…
Crew. They also have specific fits, but less of a variety and more suited for less curvy women, whereas Banana Republic accommodates for that. They have nearly the same target market as Banana Republic has, but a little different of style. Where Banana Republic tends to try to be timeless with a little bit of trendy, J. Crew is more trendy with a Country Club vibe. In their pants they have leggings, skinny, slim, wide-leg, and straight. Their pants range from mostly $90-200, but have some styles that go up to $350 (J. Crew). In this category, Banana Republic has them beat with price. This number seems a little high when targeting upper middle class, where for Banana Republic it seems a little more reasonable. J. Crew also has an outlet store that has styles more like Banana Republic where they have names (J. Crew Factory). The price range of these is from $70-90, but they also, like Banana Republic Factory, have constant sales and
Gap Inc. is the leading global apparel retail company because of it’s multiple brands associated with it. The stores that are included within Gap Inc. are Gap, which also includes Gap Kids, baby Gap, Gap Maternity, Gap Body, and GapKids, and Gap Outlet, there is also Banana Republic and Banana Republic Factory Store, Old Navy, Athleta, and Intermix. Each of these companies have a different target market associated with them. Gap is one of the most iconic apparel and accessory brands that is known for their optimistic, causal and American Style. They sell all things denim, tees, button-downs, khakis, and must have trends (Gap Inc.). Their primary target market is very broad. They target lower middle to upper middle income households. The former comes for the quality items for the price and the latter comes for the fashion basics. Most sales are between 18-35, but the consumers range from babies to …show more content…
Crew. They also have specific fits, but less of a variety and more suited for less curvy women, whereas Banana Republic accommodates for that. They have nearly the same target market as Banana Republic has, but a little different of style. Where Banana Republic tends to try to be timeless with a little bit of trendy, J. Crew is more trendy with a Country Club vibe. In their pants they have leggings, skinny, slim, wide-leg, and straight. Their pants range from mostly $90-200, but have some styles that go up to $350 (J. Crew). In this category, Banana Republic has them beat with price. This number seems a little high when targeting upper middle class, where for Banana Republic it seems a little more reasonable. J. Crew also has an outlet store that has styles more like Banana Republic where they have names (J. Crew Factory). The price range of these is from $70-90, but they also, like Banana Republic Factory, have constant sales and