The perception of likeability was rated by participants on a 1 to 10 scale. We grouped the data depending on the background colors: dark red, dark green, gold, navy blue, and black. We conducted one-way Analysis of variance (ANOVA) to test whether the perception of likability was influenced by different background colors. Results showed that there is no significant difference among the dark red background color group (M = 6.87, SD = 1.60), the dark green background color group (M = 7.6, SD = 1.50), the gold background color group (M = 8.2, SD = 1.70), the navy blue background color group (M = 6.8, SD = 1.66), and the black background color group (M = 7.4, SD = 1.96) on the perception of the photo men’s likeability, F (4, 20) = 1.463, p = .251. This result is shown in Figure 1.
Discussion
We predicted that the background color would affect the subjects’ perception of the photo men’s likeability. The results of this study did not support our hypothesis. The findings of this study are also inconsistent with the results of the previous researches. Elliot et al. (2010) found that both males and females subjects were influenced by background colors to perceive …show more content…
First, in the study by Elliot et al. (2010), the questionnaire including rating scales and demographic questions was provided to each participant, and each participant responded questions after viewing the photo. On the other hand, in our study, all participants in each group viewed one photo and a rating question together and rated perceived likeability on a piece of paper we provided. It may enable participants to concentrate less on viewing the photo. Additionally, in the Elliot et al. (2010) study, all participants had same time (5 sec) to view the target photo. However, each participant group in our study viewed the target photo in different amounts of time. We failed to provide the same condition to all
Discussion
We predicted that the background color would affect the subjects’ perception of the photo men’s likeability. The results of this study did not support our hypothesis. The findings of this study are also inconsistent with the results of the previous researches. Elliot et al. (2010) found that both males and females subjects were influenced by background colors to perceive …show more content…
First, in the study by Elliot et al. (2010), the questionnaire including rating scales and demographic questions was provided to each participant, and each participant responded questions after viewing the photo. On the other hand, in our study, all participants in each group viewed one photo and a rating question together and rated perceived likeability on a piece of paper we provided. It may enable participants to concentrate less on viewing the photo. Additionally, in the Elliot et al. (2010) study, all participants had same time (5 sec) to view the target photo. However, each participant group in our study viewed the target photo in different amounts of time. We failed to provide the same condition to all