A simple ad for ax body sprays underlines all of the problems wrong with our society this ad uses ethos, logos, and pathos to show all of the faults wrong with society such as that a female is a sex object and that men are in control.
The ad for ax body spray is a perfect example of how sex is stereotyped in our everyday lives. Axe products are known for being “hot” and “sexy”, they sell body sprays that make women go crazy for men , their ads always show that if a man looks nice or smells nice he will get the women he wants. Looking at this ad in a scientific way, the phrase “the cleaner you are, the dirtier you get” suggest the concept that even when you are clean you can still get dirty. Controversially considering though, the term “dirty”
The ad for ax body spray is a perfect example of how sex is stereotyped in our everyday lives. Axe products are known for being “hot” and “sexy”, they sell body sprays that make women go crazy for men , their ads always show that if a man looks nice or smells nice he will get the women he wants. Looking at this ad in a scientific way, the phrase “the cleaner you are, the dirtier you get” suggest the concept that even when you are clean you can still get dirty. Controversially considering though, the term “dirty”