With this assignment, we will discover who are the customers for interscholastic sports. A few different segments will be discussed. Historically successful strategies may not work with the millennial generation. However, the need support for interscholastic athletic has continued to rise. Athletic directors must know their customers: students, parents, community stakeholders, alumni, etc. Understanding the needs and desires of the customers in your area is one way to help advance your brand.
Why is segmentation needed in sports? Market segmentation is the process of dividing an entire market up into different customer segments. (Suttle, n.d.). Studying the segmentation can be helpful to an Athletic Director understand the needs and wants …show more content…
(Kaser & Oelkers, 2008). Pride is a psychographics segmentation the cannot be measured. The City of Enterprise is very proud of the school and the athletic department. Most of the pride in the program is based upon the tradition of winning in football that goes based over 100 years. The high school itself is only 7 years old. It was rebuilt at a different location after a 2007 tornado destroyed the high school killing 8 students in the process. The school was rebuilt to a price tag of 90 million dollars. The city came together during the tragedy and seem to be continuing to this day. Although all sports are not popular in terms of attendance the football game are usually close to capacity especially on the home side. With only 1 high school for the entire school system which is odd in Alabama for a city of 30,000 residents. Enterprise takes pride in the fact there is 1 high school and no matter which elementary school or middle school a student attend, all student will eventually be wildcats if they stay through high …show more content…
(Kaser & Oelkers, 2008). Geographic segmentation relates to behavioral segmentation in the case of Enterprise High School Athletics. Located in the south, there is an unwritten rule that football is king. In “Down Here” Article written for ESPN.com Rick Bragg stated “The point is, and we talk real slow down here, so it may take a while to get to it, that we believe some things regardless of science and sometimes common sense. And what we mostly believe in -- across racial, political, religious, and economic lines -- is football. We believe absolutely in our supremacy over all pretenders, upstarts and false prophets from the North, East, West and some heathen parts of Florida that are too sissy to mix it up with the real men of the SEC” (2012). The same thing holds true for high school sports. It is not right but in the south, especially in Alabama, to many supporters of EHS athletic department no other sport matters. It is my belief that this need to change. For example, at Enterprise each sport has supporters that help the program. program such as track may have parent that buy cases of water to bring to meets or anything else the head coach may convince them to bring, sort of like a booster club. However, the football team has a Booster club and a E Club association. The E club is a large group of former football letterman that help by raising money for
Why is segmentation needed in sports? Market segmentation is the process of dividing an entire market up into different customer segments. (Suttle, n.d.). Studying the segmentation can be helpful to an Athletic Director understand the needs and wants …show more content…
(Kaser & Oelkers, 2008). Pride is a psychographics segmentation the cannot be measured. The City of Enterprise is very proud of the school and the athletic department. Most of the pride in the program is based upon the tradition of winning in football that goes based over 100 years. The high school itself is only 7 years old. It was rebuilt at a different location after a 2007 tornado destroyed the high school killing 8 students in the process. The school was rebuilt to a price tag of 90 million dollars. The city came together during the tragedy and seem to be continuing to this day. Although all sports are not popular in terms of attendance the football game are usually close to capacity especially on the home side. With only 1 high school for the entire school system which is odd in Alabama for a city of 30,000 residents. Enterprise takes pride in the fact there is 1 high school and no matter which elementary school or middle school a student attend, all student will eventually be wildcats if they stay through high …show more content…
(Kaser & Oelkers, 2008). Geographic segmentation relates to behavioral segmentation in the case of Enterprise High School Athletics. Located in the south, there is an unwritten rule that football is king. In “Down Here” Article written for ESPN.com Rick Bragg stated “The point is, and we talk real slow down here, so it may take a while to get to it, that we believe some things regardless of science and sometimes common sense. And what we mostly believe in -- across racial, political, religious, and economic lines -- is football. We believe absolutely in our supremacy over all pretenders, upstarts and false prophets from the North, East, West and some heathen parts of Florida that are too sissy to mix it up with the real men of the SEC” (2012). The same thing holds true for high school sports. It is not right but in the south, especially in Alabama, to many supporters of EHS athletic department no other sport matters. It is my belief that this need to change. For example, at Enterprise each sport has supporters that help the program. program such as track may have parent that buy cases of water to bring to meets or anything else the head coach may convince them to bring, sort of like a booster club. However, the football team has a Booster club and a E Club association. The E club is a large group of former football letterman that help by raising money for