Do they really need any more? As much as money that sports creates, college players shouldn’t get payments for playing for their school. Paying athletes cannot be equal to what they learn without paying.
If athletes start getting paid at higher levels does that mean smaller schools have to hold to that standard. Will college have enough money for these expenses? If not will players become upset if some are paid more than the other. Will this become a crisis every team will have?
Players, coaches, students, and schools could all be changed if this goes into