Smith & Wesson is a leading designer, manufacturer and seller of a wide range of firearms, including handguns, rifles, shotguns, assault rifles, and related products and accessories. The company is headquartered in Springfield MA, with additional manufacturing facilities in Maine and Connecticut, and development and marketing of firearms accessories in Missouri. This paper reviews Smith & Wesson’s pricing and retail strategies, with an additional market analysis and competitive strategy review (Smith & Wesson Holding Corporation, 2016).
Competitive Strategy
Smith & Wesson (S&W) competes with a number of dominant global firearms manufactures including Ruger, Sig Sauer, Taurus, Glock, Colt, Savage, Remington, Winchester, and Bushmaster.…