Targetting children in advertising is a problem with many potential solutions. Some say it should be banned altogether, others suggest that more restrictions should be implemented, and some believe that America's advertisers have a right to market their products however they see fit. It is my belief that aspects from each argument have merit, and that it should be the responsibility of America's parents and schools to teach children about the effects of marketing, both positive and negative.
Advertisement is not inherently malicious. Many ads do promote an impulsive and shallow lifestyle, but many others have adopted and continue to adopt a more positive, intelligent tone. In the arguments previously posed, there is an example of a restaurant chain that uses its position to promote healthy, moderate eating. Advertisers have discovered that if they run positive ads promoting solutions to problems like child obesity, bullying, and poverty, consumers will support their products as a …show more content…
I had never considered being able to jump that high from solid ground, and the idea filled me with such wonder and excitement, I suddenly felt that my life would never be complete if I hadn't experienced what the laughing, joyous children on that screen were experiencing. So I couldn't believe it when she refused, especially since they were only $19.99! But my mother paused the TV and walked me through the purchasing process; It would not, in fact, cost $19.99 - The price was advertised as "Five easy payments of $19.99," so we did the math together, and realized that, in fact, the shoes would have cost almost $100. I began to think of how many Legos $100 would buy, and how many hours of fun I would get out of them, compared to the initial rush and eventual boredom I realized I would feel about the
Advertisement is not inherently malicious. Many ads do promote an impulsive and shallow lifestyle, but many others have adopted and continue to adopt a more positive, intelligent tone. In the arguments previously posed, there is an example of a restaurant chain that uses its position to promote healthy, moderate eating. Advertisers have discovered that if they run positive ads promoting solutions to problems like child obesity, bullying, and poverty, consumers will support their products as a …show more content…
I had never considered being able to jump that high from solid ground, and the idea filled me with such wonder and excitement, I suddenly felt that my life would never be complete if I hadn't experienced what the laughing, joyous children on that screen were experiencing. So I couldn't believe it when she refused, especially since they were only $19.99! But my mother paused the TV and walked me through the purchasing process; It would not, in fact, cost $19.99 - The price was advertised as "Five easy payments of $19.99," so we did the math together, and realized that, in fact, the shoes would have cost almost $100. I began to think of how many Legos $100 would buy, and how many hours of fun I would get out of them, compared to the initial rush and eventual boredom I realized I would feel about the