Bensinger writes, “Perfecting the technology is essential to Uber, as autonomous vehicles could pare significant costs by replacing some 2.5 million human drivers and give it an edge in the technological race to upend personal and even commercial transportation” (2018). The crisis Uber’s CEO now faces is how to address concerns regarding the safety of driver-less cars and if Uber is at fault in this accident. If Uber has to scrape their research and development in this new technology, their losses would be crippling. Dara Khosrowshahi’s leadership in this situation will be defining and will require great attention to detail. Khosrowshahi must at once be sympathetic to the loss of life, while accepting no responsibility on behalf of their technology. If there is any reason to believe their technology caused this accident, law makers and the public will likely demand all use of autonomous driving vehicles be discontinued. This would be a major setback for not only Uber, but for other developers as
Bensinger writes, “Perfecting the technology is essential to Uber, as autonomous vehicles could pare significant costs by replacing some 2.5 million human drivers and give it an edge in the technological race to upend personal and even commercial transportation” (2018). The crisis Uber’s CEO now faces is how to address concerns regarding the safety of driver-less cars and if Uber is at fault in this accident. If Uber has to scrape their research and development in this new technology, their losses would be crippling. Dara Khosrowshahi’s leadership in this situation will be defining and will require great attention to detail. Khosrowshahi must at once be sympathetic to the loss of life, while accepting no responsibility on behalf of their technology. If there is any reason to believe their technology caused this accident, law makers and the public will likely demand all use of autonomous driving vehicles be discontinued. This would be a major setback for not only Uber, but for other developers as