In the article, Don’t Blame the Eater, David Zinczenko, who is an American author, publisher, businessman, and CEO of a global health and wellness media company, discusses the harmful effects of fast food industries. Zinczenko argues why consumers are not at fault for the effects of fast foods and sympathizes with kids who were trying to sue McDonalds. Zinczenko has a valid point on why the consumers should not be at fault. Many kids come from families with no parents, or have unavailable parents to tend to their needs. Children make irresponsible actions; therefore, it should be the industries to create a more beneficial food environment. Zinczenko states many worthy points on why fast food industries …show more content…
His argument is more appealing due to his own experience with weight from eating fast-food. Zinczenko states, “My parents were split up… Lunch and dinner, for me, was a daily choice between McDonald’s, Taco Bell, Kentucky Fried Chicken or Pizza Hut…By age 15, I had packed 212 pounds of torpid teenage tallow...”(462-463). He displays passion with his assertions by discussing what he suffered through as a teenager. This correlates to the reader as well; the reader perhaps knows of someone or is someone who encountered with the same effects of fast foods just as Zinczenko did. This elicits sympathy from the readers. People find fast food as an easier route to access lunch or dinner. Many children cannot afford home cooked meals due to their parents’ income, so they feed on convenient foods. Not only is it more affordable, but it is more accommodating because of time. Most people can relate to consuming inexpensive fast foods. Zinczenko similarly mentions this in his article. He uses emotional with logical points in his argument. This strategy of using a personal testimony convinces the reader that this indeed occurs in …show more content…
He includes a demographic of diabetes to depict the validity of his writing: “…only about 5 percent of childhood cases were obesity-related, or Type 2, diabetes. Today… Type 2 diabetes accounts for at least 30 percent of all new childhood case” (463). Fast foods contain so many fattening ingredients with huge quantities of sugar, and subsequently causing a drastic increase in type 2, diabetes. Another effect of the physically damaging fast foods is health care costs. Zinczenko states, “…diabetes accounted for $2.6 billion in health care costs in 1969. Today’s number is an unbelievable $100 billion a year” (463). There is a huge lack of healthy nutrition and this affects the health of the body, which in turn causes more costly treatments. Zinczenko utilizes American government websites such as The Centers for Disease Control and Prevention and the National Institutes of Health to portray his credibility. There are years of study in this demographic. His arguments are strengthened by these undeniable aspects. Everything he writes is by the use of reasoning; therefore, he strategically persuades his message to the