EXECUTIVE SUMMARY In general, as the internet becomes more personalised, so must retail too. Static retail experiments are no longer satisfying the consumers. Dynamic shopping experiment and more personalised the inspires the customers are what they desire. (Keynes, 2013) To review the use of information system which an organisation is using, is the main aim of this paper, which then explores the relationship between geographic access, utilisation, and retail outcomes. The use of such measures in a broad range of accessibility studies is what this paper critically evaluates the situation in. Additionally, this paper will assess the chosen organisation for this research which is Argos. Reviewing its profile, products, services, and analyses
…show more content…
Patterns and inconsistencies are then shown on maps, which would beforehand have stayed covered up in databases, Business Intelligence (BI) programming or spreadsheets, giving business insights. Andy Stringer, location planning manager at Argos, said the software has empowered the company to portion its client base and assess its stores and the catchments they serve when leases are expected for review. (Hall, 2013) Argos’ digital operation lives up to expectations nearby its store system by offering click and collect, with the GIS tool helping it to concentrate on approaches to deliberately support best online offers, he said. "More bespoke activities have seen the business ready to organise store investments based upon demographics and deals advantages at a local level." He said: "With the geographic understanding offered through the software, we have possessed the capacity to open stores in convenient and profitable areas. Subsequently, the Location Planning group who offer the geographic insights are seen as essential to both BAU and strategic aspects of the …show more content…
"Over the previous decade, location analytics have helped us to recognise new store areas, which build client comfort. The technology has likewise assisted with organising store refits, utilising detailed drive time and postcode analysis. We have additionally used the technology to help with operational efficiencies and to advise different divisions in our business, for example, helping our distribution group to pinpoint key areas from which to develop the delivery operation. Going forward, the information will be used to drive bespoke promotional and advertising projects," said Stringer. "Close by this, the software has helped us to focus our store procedure in what is a rapid changing property market." (Hall, 2013)
In order to support this research, several studies are reviewed with the same subject. According to Alexis Pang, Geographic Information System is also used in teaching, which has been recognised as one of the 21st century tools for communication, information processing, and research. Exploring, assessing, coordination, making, examining issues and data at different scales and areas help students to develop their abilities. Along these lines, GIS use in training will add to students' data and media proficiency, setting them up well for computerised age. (Pang,
Patterns and inconsistencies are then shown on maps, which would beforehand have stayed covered up in databases, Business Intelligence (BI) programming or spreadsheets, giving business insights. Andy Stringer, location planning manager at Argos, said the software has empowered the company to portion its client base and assess its stores and the catchments they serve when leases are expected for review. (Hall, 2013) Argos’ digital operation lives up to expectations nearby its store system by offering click and collect, with the GIS tool helping it to concentrate on approaches to deliberately support best online offers, he said. "More bespoke activities have seen the business ready to organise store investments based upon demographics and deals advantages at a local level." He said: "With the geographic understanding offered through the software, we have possessed the capacity to open stores in convenient and profitable areas. Subsequently, the Location Planning group who offer the geographic insights are seen as essential to both BAU and strategic aspects of the …show more content…
"Over the previous decade, location analytics have helped us to recognise new store areas, which build client comfort. The technology has likewise assisted with organising store refits, utilising detailed drive time and postcode analysis. We have additionally used the technology to help with operational efficiencies and to advise different divisions in our business, for example, helping our distribution group to pinpoint key areas from which to develop the delivery operation. Going forward, the information will be used to drive bespoke promotional and advertising projects," said Stringer. "Close by this, the software has helped us to focus our store procedure in what is a rapid changing property market." (Hall, 2013)
In order to support this research, several studies are reviewed with the same subject. According to Alexis Pang, Geographic Information System is also used in teaching, which has been recognised as one of the 21st century tools for communication, information processing, and research. Exploring, assessing, coordination, making, examining issues and data at different scales and areas help students to develop their abilities. Along these lines, GIS use in training will add to students' data and media proficiency, setting them up well for computerised age. (Pang,