Business Overview
The company Aqua Masseuse is engaged in the development of very specific but innovative series of massage tables. The working title of the project is self-titled. The feature of presented product consists from patent and actually developed working prototype Aqua Masseuse. The introduced device is intended to restore the physical system and to prevent muscular diseases. The main feature and key characteristic is the individual massage program and the way how it operates the processes. Massage table creates a certain rhythm or melody that is consisted from identical pulses to our emotional state. All these processes are determined by the function which is a fundamental feature of this massage table. Moreover, it allows to …show more content…
Every five years, the companies have been creating innovations while they keep producing massage tables. Otherwise, it took over 15 years for the creation and development of such device and its introduction to the market of goods and services in the pastime. The fundamental reasons were self-value and producing costs. Moreover, massage services were occupied by human resources and specialists on the market segment. More of the masseurs were highly qualified and got better reputation because of their experience; and massage tables were not able to replace them. After all, water massage table was cumbersome and unnecessary. Finally, a major count of companies went bankrupt because of their inexperience and the huge investment which eventually was not viable. In conclusion, it should have a more detailed and deep market research, starting with development of technological researches to make a market more accessible and lively for this kind of …show more content…
In addition, the majority of the workers and scientific patents are assigned to this company. It is necessary to take into account their standardization and patents while developing of its own. As the most of mechanisms from work table were invented by the company mentioned above, their current model and issued series are first-class production. Most of those ideas in the development and implementation of the product are affordable to use. Aqua Massage represents a serious competition. It has a significant impact on the market and its tables are highly demanded. The main advantage can be the originality concentrated in working prototype and its implement on the market. So, this product will be able to significantly outperform competitors with making more flexible price and marketing policies. However, the Aqua Masseuse table is not the pioneer in this segment. Nevertheless, the right decisions on the production stage could make a turning
The company Aqua Masseuse is engaged in the development of very specific but innovative series of massage tables. The working title of the project is self-titled. The feature of presented product consists from patent and actually developed working prototype Aqua Masseuse. The introduced device is intended to restore the physical system and to prevent muscular diseases. The main feature and key characteristic is the individual massage program and the way how it operates the processes. Massage table creates a certain rhythm or melody that is consisted from identical pulses to our emotional state. All these processes are determined by the function which is a fundamental feature of this massage table. Moreover, it allows to …show more content…
Every five years, the companies have been creating innovations while they keep producing massage tables. Otherwise, it took over 15 years for the creation and development of such device and its introduction to the market of goods and services in the pastime. The fundamental reasons were self-value and producing costs. Moreover, massage services were occupied by human resources and specialists on the market segment. More of the masseurs were highly qualified and got better reputation because of their experience; and massage tables were not able to replace them. After all, water massage table was cumbersome and unnecessary. Finally, a major count of companies went bankrupt because of their inexperience and the huge investment which eventually was not viable. In conclusion, it should have a more detailed and deep market research, starting with development of technological researches to make a market more accessible and lively for this kind of …show more content…
In addition, the majority of the workers and scientific patents are assigned to this company. It is necessary to take into account their standardization and patents while developing of its own. As the most of mechanisms from work table were invented by the company mentioned above, their current model and issued series are first-class production. Most of those ideas in the development and implementation of the product are affordable to use. Aqua Massage represents a serious competition. It has a significant impact on the market and its tables are highly demanded. The main advantage can be the originality concentrated in working prototype and its implement on the market. So, this product will be able to significantly outperform competitors with making more flexible price and marketing policies. However, the Aqua Masseuse table is not the pioneer in this segment. Nevertheless, the right decisions on the production stage could make a turning