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(Yaprak, 2012).
3. Case study
Case analysis #2: Apple in China Background
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player (Jurevicius, 2013). Apple Inc. is considered to be the most successful electronics company in the world.
Internal environment analysis – SWOT analysis
Strength (S)
- Customer loyalty combined with expanding closed ecosystem.
Apple has a full range of apps, software and products that are linked and support with each other. And Apple has relatively high customer loyalty, which increases due to Apple’s closed ecosystem. These factors could increases firm’s competitive …show more content…
The Chinese government more and more open to international business, and more of more chances for people to get world news. These days, China’s major cities in each states are able to compete with most American cities on the economy level. Therefore, they are willing to pay for full price for Iphone without a blink instead of consider other choices. They just want to use their accessories to show their social level instead of consider the usefulness of the cell phone. The Chinese pay for a Iphone in full price, and they are willing to pay for the exchange rate. Therefore, the Samsung battle with Apple in china will be hard, because of the popularity of certain products. Therefore, Samsung has to come out something new and reliable in order to attract more customers. This is not easy for all the technological company, and everyone are looking for the next feature that bring them more profit. At the same time, the knock offs take a fair amount proportion of the market, and some of the population prefer those knock offs. China is a large population country after all, and those knock offs may have very similar softwares, operating system and outlooks with the major cell phone companies. They do have very appealing characters that fit to the Chinese market, and support many types of format and downloads. The softwares are much more open than the commercial cell phones, and they do not …show more content…
Samsung should actively engage into Indian market, because they are the next target to hit after success in China. At the same time, Samsung should keep looking for new ways advertising and increase the quality of their products. These are the same opportunities for every tech firms, and Samsung should keep pushing forward. The brand still has space to promote, because Samsung has so many products with high quality. It will be much more helpful they can connect with each other, even more connect with other company’s products. This way, the competitors can’t take away Samsung’s customers and can’t leave their partnership as well. This will be great strategy to try out in China before move it back to United
3. Case study
Case analysis #2: Apple in China Background
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player (Jurevicius, 2013). Apple Inc. is considered to be the most successful electronics company in the world.
Internal environment analysis – SWOT analysis
Strength (S)
- Customer loyalty combined with expanding closed ecosystem.
Apple has a full range of apps, software and products that are linked and support with each other. And Apple has relatively high customer loyalty, which increases due to Apple’s closed ecosystem. These factors could increases firm’s competitive …show more content…
The Chinese government more and more open to international business, and more of more chances for people to get world news. These days, China’s major cities in each states are able to compete with most American cities on the economy level. Therefore, they are willing to pay for full price for Iphone without a blink instead of consider other choices. They just want to use their accessories to show their social level instead of consider the usefulness of the cell phone. The Chinese pay for a Iphone in full price, and they are willing to pay for the exchange rate. Therefore, the Samsung battle with Apple in china will be hard, because of the popularity of certain products. Therefore, Samsung has to come out something new and reliable in order to attract more customers. This is not easy for all the technological company, and everyone are looking for the next feature that bring them more profit. At the same time, the knock offs take a fair amount proportion of the market, and some of the population prefer those knock offs. China is a large population country after all, and those knock offs may have very similar softwares, operating system and outlooks with the major cell phone companies. They do have very appealing characters that fit to the Chinese market, and support many types of format and downloads. The softwares are much more open than the commercial cell phones, and they do not …show more content…
Samsung should actively engage into Indian market, because they are the next target to hit after success in China. At the same time, Samsung should keep looking for new ways advertising and increase the quality of their products. These are the same opportunities for every tech firms, and Samsung should keep pushing forward. The brand still has space to promote, because Samsung has so many products with high quality. It will be much more helpful they can connect with each other, even more connect with other company’s products. This way, the competitors can’t take away Samsung’s customers and can’t leave their partnership as well. This will be great strategy to try out in China before move it back to United