Apollo Food Holdings Berhad Case Study

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Apollo Food Holdings Berhad
Apollo Food Holdings Bhd plans to replace old machinery with newer equipment as part of its strategy to further strengthen its position in the fabrication. Executive chair and managing director Liang Chiang Heng said that the society was in the thick of managing director Liang Chiang Heng said that this company was in the thick of working out how much it would need to expend on the drill. Strong,'' he told StarBizWeek after the company's AGM on Thursday.
Mr.Liang said the drill involved the replacement of production machinery that had been around for more than 10 years as they were no longer economical to run and required higher maintenance. He said the company would be getting state-of-the-art
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The last time Apollo Food had invested in new machines was during the fiscal year ended 30 April 2006, it has spent RM10 million to raise production capacity. Mr. Liang said apart from boosting the firm's production, the new investment would see more novel merchandise. He said Apollo Food introduced 10 to 15 new products per year, mostly chocolate-coated confectionery items and layer cakes.
He said these included premium products with full development potential, and able to bring forth a more dependable income for the company in the long run. Liang said Asean countries, China and Japan remained the principal export markets for the company, while the African and the Middle Eastern countries offered good growth prospects. Mr.Liang said they had export their products to several European country and United State but only in small amount however they promised to try they best to raise up Apollo Food Holding Berhad’s market share at United State and European
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For community, London Biscuit Berhad commitment to assisting the community extends beyond supplying environmentally friendly merchandise. Their group also remains to defend the peculiar demands of the communities by contributing to local charities and community affairs events in the forms of employees’ time and skills, gifts in kinds and cash contributions. The group as well participated in sponsorship and contributions to the annual Kiwanis (branch in Johor Bahru) Chinese New Year, Old folk’s home with red packets and cake for each of them. London Biscuit Berhad also sponsors cakes on a selective basis to certain schools and organizations and in particular cakes were passed around at the Centenary celebrations for Foon Yew secondary school’s 100 year anniversary to everyone who attend to the

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