One must think before they speak. It is very easy for messages to get misconstrued or taken out of context. In many cases, a miscommunication can be easily fixed, but in the public and professional settings, the damage can be harder to fix. Sent messages cannot be undone. It is very important for public relations professionals to consider every aspect of their messages before they communicate both publicly and privately. Just as the right message has the power to uplift an organization, the wrong message can bring it down. Both, Anthony Weiner and McDonald’s had to learned this lesson the hard way.
The McDonald’s franchise has proven that, over the years, it can make many savvy business choices. One smart business move after another, …show more content…
As the congressional representative for Queens, NY, Weiner seemed like a rising star until till a string of text messages brought that all to a halt. In May of 2011, sent an unusual tweet that his Twitter account had been hacked and a strange photo had been sent in his name. When questioned about it to the press, Weiner got very defensive and made more strange statements. Within a week, there were people claiming that more pictures had been sent to several women and Weiner had to call a press conference admitted that the stories were true. As the weeks progressed and the story grew larger, Weiner was forced to …show more content…
McDonald’s blundered into a string of unflattering hashtags while Anthony Weiner was forced to resign over texting inappropriate pictures of himself. For McDonald’s, it is clear that more consideration is needed before they launch any sort of social media campaign. With an entire public relations department at their disposal, they should take the time to think about all of the possible ways that people can receive their message. However, for Anthony Weiner, the damage is done. The public can laugh off a misunderstanding or a misstep, but lying about the same situation repeatedly is a different case all together. As soon as the Weiner camp learned about the issue, they should have immediately had the congressman make a public statement about what he did and what he intends to do to fix the situation. Like ripping off a Band-Aid, bad news is best suffered all at
The McDonald’s franchise has proven that, over the years, it can make many savvy business choices. One smart business move after another, …show more content…
As the congressional representative for Queens, NY, Weiner seemed like a rising star until till a string of text messages brought that all to a halt. In May of 2011, sent an unusual tweet that his Twitter account had been hacked and a strange photo had been sent in his name. When questioned about it to the press, Weiner got very defensive and made more strange statements. Within a week, there were people claiming that more pictures had been sent to several women and Weiner had to call a press conference admitted that the stories were true. As the weeks progressed and the story grew larger, Weiner was forced to …show more content…
McDonald’s blundered into a string of unflattering hashtags while Anthony Weiner was forced to resign over texting inappropriate pictures of himself. For McDonald’s, it is clear that more consideration is needed before they launch any sort of social media campaign. With an entire public relations department at their disposal, they should take the time to think about all of the possible ways that people can receive their message. However, for Anthony Weiner, the damage is done. The public can laugh off a misunderstanding or a misstep, but lying about the same situation repeatedly is a different case all together. As soon as the Weiner camp learned about the issue, they should have immediately had the congressman make a public statement about what he did and what he intends to do to fix the situation. Like ripping off a Band-Aid, bad news is best suffered all at