Annotated Bibliography
Baker, A. M., Donthu, N., & Kumar, V. (2016). Investigating how word-of-mouth conversations about brands influence purchase and retransmissin intentions. Journal of Marketing Research, 53(2), 225-239. doi:10.1509/jmr.14.0099
In this article, the authors point out the valence, channel, and social tie strength of a word of mouth conversation. They go throughout their paper explaining in detail about word of mouth. Furthermore, the article includes a set of data that was accomplished during the research. This journal article is valid due to it being in a credible resource journal called, the Journal of Marketing Research. Additionally, the American Marketing Association has published the article providing it as a scholarly …show more content…
Furthermore, Levy and Gvili explain how digital credibility could be artificialized. In addition, the information could seem to be credible and trustworthy just by using portion facts. This leads to confusion, misinterpretation, and could be persuasively perceived by consumers. Lastly, the article describes how messages and information uses the Internet as a vehicle to transport the message to others. This article is credible because it is considered scholarly and has been peer reviewed. Additionally, the article has been published in the Journal of Advertising Research, which is a reliable and trustworthy source. This journal provides dynamic information that has been proven to have had a factual research. This article will be useful for the research assignment because it provides information that explains how word of mouth could spread through the digital …show more content…
Furthermore, Luo takes account of how the negative word of mouth could affect the company for a short period of time and a long period of time. The affected areas that were researched in this article included cash flows, stock returns, and stock volatilities. This source is scholarly and credible due to being provided by the Marketing Science. This is an institute for operation researches that only proposes articles in its journals that have been peer reviewed in order to prove its legitimacy. Lastly, this journal institute only reviews and publishes marketing-oriented research articles. This article is beneficial for the research assignment because of not only the accurate information, but because of the inclusion of how word of mouth would directly affect the finances of
Baker, A. M., Donthu, N., & Kumar, V. (2016). Investigating how word-of-mouth conversations about brands influence purchase and retransmissin intentions. Journal of Marketing Research, 53(2), 225-239. doi:10.1509/jmr.14.0099
In this article, the authors point out the valence, channel, and social tie strength of a word of mouth conversation. They go throughout their paper explaining in detail about word of mouth. Furthermore, the article includes a set of data that was accomplished during the research. This journal article is valid due to it being in a credible resource journal called, the Journal of Marketing Research. Additionally, the American Marketing Association has published the article providing it as a scholarly …show more content…
Furthermore, Levy and Gvili explain how digital credibility could be artificialized. In addition, the information could seem to be credible and trustworthy just by using portion facts. This leads to confusion, misinterpretation, and could be persuasively perceived by consumers. Lastly, the article describes how messages and information uses the Internet as a vehicle to transport the message to others. This article is credible because it is considered scholarly and has been peer reviewed. Additionally, the article has been published in the Journal of Advertising Research, which is a reliable and trustworthy source. This journal provides dynamic information that has been proven to have had a factual research. This article will be useful for the research assignment because it provides information that explains how word of mouth could spread through the digital …show more content…
Furthermore, Luo takes account of how the negative word of mouth could affect the company for a short period of time and a long period of time. The affected areas that were researched in this article included cash flows, stock returns, and stock volatilities. This source is scholarly and credible due to being provided by the Marketing Science. This is an institute for operation researches that only proposes articles in its journals that have been peer reviewed in order to prove its legitimacy. Lastly, this journal institute only reviews and publishes marketing-oriented research articles. This article is beneficial for the research assignment because of not only the accurate information, but because of the inclusion of how word of mouth would directly affect the finances of