Food, an essential ingredient to survive; yet, one of the more complicated things to produce. In the food industry, the market creates products designed around what the consumers want and needs. Although that may sound simple, it is rather more complex than that due to consumers wanting everything from convenient, non-genetically modified organisms (GMOs), paleo, organic, clean labels, gluten free, and affordable products. Each of these categories has either been a constant desire from the consumers in the past decade, or new trends from the past few years with continual growth in demand for these products.
One company that has been ahead of the trend was Annie’s Organics, which was founded in 1989. Although the brand is nationally recognized …show more content…
Through the sellout, the shareholders received $46 per a share, which is a 37% increase from previous stocks. Forbes stated that the big General Mills sellout to Annie’s Organics was due to the rise of demand for Annie’s. Prior to this article, which was published in September 2014, the previous fiscal year, Annie’s had 145 products that were sold in 35,000 retail locations. Since organic foods have increased 12% in the last decade, it would make sense for General Mills, a food giant, to want to own Annie’s. Although some were worried that the sellout would change Annie’s, the company has since then expanded to more retail locations, expand product options, more affordable, and more environmentally friendly.
As Annie’s continues to expand, the possibility of a job with the company may be in the future for one particular individual. When looking through the application, the company requests that the beliefs the company follows are also believed by the employees and interviewees as well. Although it is easy to get lost in business and economics while being involved in a big company, for one to continue to follow their roots and to do goods for the right intentions will have a greater reward. As Annie stated, “if it’s a good product, it will have a very positive
One company that has been ahead of the trend was Annie’s Organics, which was founded in 1989. Although the brand is nationally recognized …show more content…
Through the sellout, the shareholders received $46 per a share, which is a 37% increase from previous stocks. Forbes stated that the big General Mills sellout to Annie’s Organics was due to the rise of demand for Annie’s. Prior to this article, which was published in September 2014, the previous fiscal year, Annie’s had 145 products that were sold in 35,000 retail locations. Since organic foods have increased 12% in the last decade, it would make sense for General Mills, a food giant, to want to own Annie’s. Although some were worried that the sellout would change Annie’s, the company has since then expanded to more retail locations, expand product options, more affordable, and more environmentally friendly.
As Annie’s continues to expand, the possibility of a job with the company may be in the future for one particular individual. When looking through the application, the company requests that the beliefs the company follows are also believed by the employees and interviewees as well. Although it is easy to get lost in business and economics while being involved in a big company, for one to continue to follow their roots and to do goods for the right intentions will have a greater reward. As Annie stated, “if it’s a good product, it will have a very positive