Analyzing the marketing programs of Walibi Holland can be done by using the marketing mix, which consists of 5 P’s. These 5 P’s stand for product, placement, price, promotion and people. It is the set of tactical marketing tools that a form blends to produce the response it wants from their target market (Kotler, 2013). These 5 marketing elements are designed to help and think about a business strategy. It includes the possibility to add value to a product/service as well as differentiating it from competitors. In addition, it aims at providing a clear vision of the areas on which a business can make progress, helping to meet the needs of the specific target group (AustralianGovernment, n.d.). This paragraph provides an analysis on each of
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Parking costs per car : €8,00 (Walibi, …show more content…
These activities include radio commercial, television commercials, print advertisements, online marketing and promotional activities at high schools (MarketingTribune, 2014).
The current promotional programs of Walibi Holland aim at teenagers, trying to attract them with the right way of using language. This can be found back within the slogans of the theme park, which is used in all of their promotional activities. It uses words that stress the park’s wild and crazy experiences, which must function as the trigger for the target group to visit the park.
The use of online marketing and providing the possibility to buy tickets via an application was a great success for Walibi Holland. Since its launch of the ‘’Hard Gaan’’ campaign, online mobile tickets sales increased enormously with 305% (MediaScience, 2015). The theme park even uses the popular application Snapchat (almost 2 million users in The Netherlands) to promote its new rollercoaster, providing images and videos, functioning as a preview of the real experience (EmerceMarketing, 2015).
Parking costs per car : €8,00 (Walibi, …show more content…
These activities include radio commercial, television commercials, print advertisements, online marketing and promotional activities at high schools (MarketingTribune, 2014).
The current promotional programs of Walibi Holland aim at teenagers, trying to attract them with the right way of using language. This can be found back within the slogans of the theme park, which is used in all of their promotional activities. It uses words that stress the park’s wild and crazy experiences, which must function as the trigger for the target group to visit the park.
The use of online marketing and providing the possibility to buy tickets via an application was a great success for Walibi Holland. Since its launch of the ‘’Hard Gaan’’ campaign, online mobile tickets sales increased enormously with 305% (MediaScience, 2015). The theme park even uses the popular application Snapchat (almost 2 million users in The Netherlands) to promote its new rollercoaster, providing images and videos, functioning as a preview of the real experience (EmerceMarketing, 2015).