Analysis: The Ketchup Conundrum

¨The Ketchup Conundrum¨ Essay

In today’s society, everyone wants diversity in everything. Everyone is different; no two people are exactly alike. Due to the fact everyone is different, people like a variety of things. To be more blunt, people look for a variety of products. When a brand has only one type of product, they are not appealing to everyone. Even though that specific product might be doing well, that brand could be more successful if they made products of more variety. They would gather more consumers of their brand. People in today’s world like to have power and control on their decisions. When a brand puts out a variety, they are giving their customers the power to choose. That can contribute to increasing their sales by an abundance amount. When a person puts power into someone else’s hands, they are letting them decide for themselves. No one wants someone …show more content…
For example, a curling wand has many different styles. When someone goes into a store and desires a curling wand there is a lot to choose from. From the size of the wand to the style of the wand. There are wands that are narrower for a more intense curl. As well as wands that are thicker for a more subtle curl. There are wands that range from all different sizes depending on what style the person wants. There are many different hair lengths in the world so the right size curling wand is important. Someone with shorter hair needs a wand that is shorter, rather than a long wand for longer hair. If the companies that made these curling wands did not have a variety, they would lose majority of their customers. They would not be able to appeal to the needs of all their customers. In order for them to be successful they must appeal to everyone's wants. Having a variety in curling wands helps the business be successful, and their customers be content. There are many different brands out there that have many varieties, this is just one