The consumption of the right goods is the basis for these three interlocking “rules” as the individual aspiring to move up the social ladder must decide what goods to consume to lift him/her to the next rung. Veblen states that “In order to avoid stultification he must also cultivate his tastes, for it now becomes incumbent on him to discriminate with some nicety between the noble and ignoble [undistinguished] in consumer goods”. In the case of the “redneck neighbor”, the author notes that JD8 initially started down the right path, owning “VERY nice new cars” and purchasing a new home in a developing neighborhood. Even though the author does not speak as respectfully about future
The consumption of the right goods is the basis for these three interlocking “rules” as the individual aspiring to move up the social ladder must decide what goods to consume to lift him/her to the next rung. Veblen states that “In order to avoid stultification he must also cultivate his tastes, for it now becomes incumbent on him to discriminate with some nicety between the noble and ignoble [undistinguished] in consumer goods”. In the case of the “redneck neighbor”, the author notes that JD8 initially started down the right path, owning “VERY nice new cars” and purchasing a new home in a developing neighborhood. Even though the author does not speak as respectfully about future