In “The Language of Advertising” by Charles A. O’Neill he states, “At heart, advertising is nothing more than the delivery system for salesmanship, something that is woven into the fabric of our society.” (371) Businesses are always trying to make more money. O’Neill does this by having a deal to go with the product that is usually too good to be true, or upselling your already purchased item. The idea is to make the customer feel good about what they are buying. O’Neill would use marketing techniques that will catch someone’s eye either looking in a magazine or on TV. Some of the eye grabbing techniques that he uses are repetition, but a more classic approach is sex. We know when a Victoria’s Secret or Calvin Klein commercial comes on TV
