Analysis Of Nostalgia For Now

Superior Essays
Nostalgia is more than just a feeling; It is something that holds society back from moving into the future. The past becomes the present and time appears to be collapsing into itself. Brandon Ambrosino's "Nostalgia for Now" meticulously explains this phenomena among Americans. Throughout the article, Ambrosino claims that time is seemingly slowing down, as the gap between the past and present is shrinking, also known as the nostalgia gap. People are dwelling on the past rather than living in the present or looking forward to the future.
Brandon Ambrosino effectively utilizes catalogs, complex definitions and etymologies, personal anecdotes, and authoritative opinions to persuade his audience of graduate students and higher level undergraduate
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Ambrosino expresses this claim with expert opinions from authors such as Professor Andreas Huyssen and Simon Reynolds. Huyssen supports Ambrosino's claim: "'Since the 1980's, it seems, the focus has shifted from present futures to present pasts'" (Ambrosino 2). The difference between the two are ever so shrinking, referring to Ambrosino's main claim. Within this claim, Ambrosino also effectively makes a catalog of the Nostalgia Entertainment-Industrial Complex, by listing remakes of well-known movies and shows such as Baywatch and Gilmore Girls. Both the use of scholarly opinions and catalogs are effective for Ambrosino's argument. His audience appreciates his utilization of the quotes, as they provide substantial support for his claims, and it demonstrates his thorough research about the topic. By citing multiple authors of books closely related to the topic, a better understanding is established. Similarly, a catalog creates a better understanding among the readers, and more importantly, a connection. Ambrosino lists various movies, tv shows, music artists, and toys; Thus, the audience is bound to recognize at least one of them. Forming a connection between the author and readers is essential for Ambrosino, and he does so …show more content…
Another one of Brandon Ambrosino's claims dives into this concept, by arguing that people's obsession with the past prevents them from living in the present. Social media has further stimulated this by encouraging this generation to document everything they see. Posting "throwbacks" of pictures that were taken only a week prior exemplifies how they are combining the present with the past. Ambrosino elaborates on this claim by adding personal anecdotes. In a trip to Niagra Falls, he was experiencing the falls and their overwhelming beauty when a man asked him to move out of the way so his family could take a picture. When describing this rude encounter, he says "They wanted a picture so that they could be seen forever standing in front of Niagra Falls" (7). Ambrosino also depicts yet another experience similar to his trip, only this time, a woman inside of Ernest Hemingway's Florida residence was taking pictures as she was touring; Hence, the camera was experiencing the home before she even did. His purpose of the testimonies provide insight to his argument. Real life accounts make his claim more authentic, since he witnessed first-hand the formation of the present into the past. His personal anecdotes also help create a connection with his audience, as many have most likely come across the same instance with today's

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