The PR department knew that social media users love a good, funny story and they found the perfect way to capitalize on this. Instead of just replacing the student’s Kit Kat which would have been the easiest thing to do, they chose to send the student 6,500 candy bars and then had a representative for the company help him hand them out. While just giving them to the student could’ve cost the company, by giving them away to the other students it allows the company to use this as tax write off and makes the event relatively
The PR department knew that social media users love a good, funny story and they found the perfect way to capitalize on this. Instead of just replacing the student’s Kit Kat which would have been the easiest thing to do, they chose to send the student 6,500 candy bars and then had a representative for the company help him hand them out. While just giving them to the student could’ve cost the company, by giving them away to the other students it allows the company to use this as tax write off and makes the event relatively