Analysis Of Hulu In The Red Ocean Industry

Decent Essays
An excellent example of a company in a Red Ocean market is Hulu, an online video streaming service. Throughout the past decade, streaming services have become one of the main resources for entertainment. Various companies such as Netflix, Amazon Prime, and HBO Now are all in competition with Hulu. Not only do these companies provide access to various television shows and movies, they also create their own original content. For example, Hulu has incredibly popular show called “The Handmaid’s Tale”; this can be rivaled with Netflix’s “Orange is the New Black” and HBO Now’s “Westworld”.

After reading The Competitive Context Facing Contemporary Enterprises, the main critical reason for increased competition that is affecting Hulu is the dynamic

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