The three ways are inner remarkability, leverage game mechanics, and make people feel like an insider (36). Snapple did an amazing job finding a remarkable fact to keep customer engage. As the book said, I did not know that kangaroos cannot walk backward. Therefore, if I had a chance to read what is on a Snapple caps, of course, I would want to share the fact I received with my friends. Amazon Prime and Sam Club are a perfect example of making people feel like an insider. Amazon Prime is exclusive to Amazon member. The member has the right to select a free two-day shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime video, etc. While only a member could shop at Sam Club. The two example makes the customer feel like they are special. They are the insider that have access to the benefit from the
The three ways are inner remarkability, leverage game mechanics, and make people feel like an insider (36). Snapple did an amazing job finding a remarkable fact to keep customer engage. As the book said, I did not know that kangaroos cannot walk backward. Therefore, if I had a chance to read what is on a Snapple caps, of course, I would want to share the fact I received with my friends. Amazon Prime and Sam Club are a perfect example of making people feel like an insider. Amazon Prime is exclusive to Amazon member. The member has the right to select a free two-day shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime video, etc. While only a member could shop at Sam Club. The two example makes the customer feel like they are special. They are the insider that have access to the benefit from the