Analysis Of Andrew Leonard's Black Friday: Consumerism Minus Civilization

Andrew Leonard’s “Black Friday: Consumerism Minus Civilization” explains how Black Friday has gone too far in American society. He states that the nation has gone mad with Black Friday and companies know that people are so chaotic that they use the craziness as a tactic to lure customers in. Leonard has found videos and commercials online that are created to be crazy. Although Leonard knows Black Friday has unethical qualities, he does remind the reader that it is a huge day for the U.S economy. To him it is a way of getting back at the 1%’ers and capitalism at its finest. The author believes that slowly the retail moguls are coming to their senses. Recently, Black Friday sales have started the midnight of Thanksgiving or even earlier. Leonard