Best Buy Advertisement Analysis

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Matviei Klimchuk
Grade 10 Business Final Culminating Activity
Best Buy Co. Inc. - an American company, one of the largest electronics retailers in the US and Canada. Best Buy owns more than 1,000 stores. In the ranking of the most innovative companies, compiled by Business Week magazine, Best Buy ranks 43rd for a unique model for the development of a chain of stores. Commercial https://www.youtube.com/watch?v=Pm2ROk45kw4 Commercial advertisement is one of the most important things for business. It allows customers to know what and where they can buy, with what price or discount. For company like Best Buy commercial is an instrument that help them …show more content…
Despite the ambiguous attitude of buyers to provocative or parodic rollers, brands like to use the recognizable style of each other or to show their superiority in this way. The only one way for stores to increase their profit is taking away consumers from opponents is advertisement. One of the main direct competitors for Best Buy is Amazon, so they always are in a state of an advertisement war. However, sometimes companies are making very bad advertisements so they lose their consumers.
Best Buy
Bad advertisement: A high school girl has been murdered in a Best Buy parking lot, and there’s a dispute over whether the parking lot contained a pay phone. So in sum, Best Buy’s humor here is: “We’re a central location in a terrible tragedy!” Not many will be attracted by this advertisement.
Good advertisement: When you comes to Best Buy websites and look for something, they save information about your searches and next time or if you are logged in will show or sent you to email information about this types of products and discount about them.
Amazon
Bad

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