From the early 1900’s to today, sneakers have become the “leisure shoe of choice for Americans” (paragraph 3 page 1), but what has made this kind of footwear so popular? Sneakers have become extremely popular due to their use for a range of activities, the individual style that can be expressed by wearing sneakers, and the profit that can be made by marketing and selling sneakers.
One of the reasons sneakers have become so popular is their use for a range of activities. Like many inventions, when they invention is released, not many people have access to them. According to the third paragraph in The History of Sneakers document, “In 1868, sneakers cost six dollars a pair, so only wealthy people could afford to wear them to play lawn tennis …show more content…
During World War II, they were the official training shoes of the U.S. Military”. This text indirectly states that shoe marketing can make lots of money. This is implied because if your sneaker is representing the USA’s Olympic team for 32 years—8 Summer and winter games-- and represents the USA’s military, you know that lots of money is being made by consumers wanting to have the same sneakers as soldiers and Olympians. This would also make the Chuck Taylor brand lots of money from marketing. A piece of evidence supporting the selling portion of sneakers’ popularity is, according to paragraph 9, “ A pair worn by basketball legend Michael Jordan during game 5 of the 1997 NBA finals sold at auction for more than $104,000”. This shows that selling sneakers of celebrities or legends can make the shoe buying and selling industry lots of money. Another piece of evidence explaining the marketing importance of sneakers is, according to paragraph 9, “According to Forbes magazine, the sneaker business in the United States totaled $22 billion in 2013…”This shows that the sneaker industry is a huge money maker for buyers and sellers, and shows really how popular sneakers have
One of the reasons sneakers have become so popular is their use for a range of activities. Like many inventions, when they invention is released, not many people have access to them. According to the third paragraph in The History of Sneakers document, “In 1868, sneakers cost six dollars a pair, so only wealthy people could afford to wear them to play lawn tennis …show more content…
During World War II, they were the official training shoes of the U.S. Military”. This text indirectly states that shoe marketing can make lots of money. This is implied because if your sneaker is representing the USA’s Olympic team for 32 years—8 Summer and winter games-- and represents the USA’s military, you know that lots of money is being made by consumers wanting to have the same sneakers as soldiers and Olympians. This would also make the Chuck Taylor brand lots of money from marketing. A piece of evidence supporting the selling portion of sneakers’ popularity is, according to paragraph 9, “ A pair worn by basketball legend Michael Jordan during game 5 of the 1997 NBA finals sold at auction for more than $104,000”. This shows that selling sneakers of celebrities or legends can make the shoe buying and selling industry lots of money. Another piece of evidence explaining the marketing importance of sneakers is, according to paragraph 9, “According to Forbes magazine, the sneaker business in the United States totaled $22 billion in 2013…”This shows that the sneaker industry is a huge money maker for buyers and sellers, and shows really how popular sneakers have