Product/Service Description: Soaring Skies is focused on transporting customers at affordable rates. Not only flying, but also providing rental cars at the airports so our customers can get to their final destination safely. Quality is a very important factor in this industry. We provide a training program as well as high quality maintenance on our aircraft to ensure the highest quality in the industry. We currently have a fleet of 3 different aircrafts: Beechcraft 1900, Saab 340 and Embraer Brasilia. We will continue to upgrade our fleet, adding another Embraer Brasilia aircraft to provide more seats per aircraft with the highest quality turboprop available. Soaring Skies flights are available in markets A-E as well as the foreign and resort
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The Beechcraft 1900 is an older airplane that is not ideal for round trip mile markets. It only seats 19 people and many of the electronic instruments needs to be updated. There is very little headroom, no toilet and no flight attended to give out refreshments. The oldest aircraft we own is becoming too costly and too high maintenance for the company. Another weakness the airline has is that we spend very little on advertising such as TV broadcasting and other promotional activities. Finally, our firm has a small resource department because of the small size of the firm. We do not pay our employees enough causing a high turnover employee ratio. Lastly, we have a very small amount of cash to …show more content…
The opportunity to enter into new markets such as foreign, or resort could help benefit our company by appealing to customers looking for a luxury. In order to entry a more luxurious market, first we need to look into options of buying or leasing better aircrafts with more amenities and seating. Next, we need to weigh the opportunities of flights per day; and focus in on flying more flights to smaller regions in business areas, or fewer flights per day to resorts or foreign countries. In addition to adding more flights per day, the cost of fares come into play. For example, we can develop a budget airline with low fares or a luxury high-end airline with more expensive fares. While looking to enter new markets, we can create promotions and loyalty programs to attract and keep new customers. Soaring Skies will also provide on-board magazines with advertising. To capitalize on these opportunities Soaring Skies will need to be up-to-date with the ever changing markets and what the competitors are
The Beechcraft 1900 is an older airplane that is not ideal for round trip mile markets. It only seats 19 people and many of the electronic instruments needs to be updated. There is very little headroom, no toilet and no flight attended to give out refreshments. The oldest aircraft we own is becoming too costly and too high maintenance for the company. Another weakness the airline has is that we spend very little on advertising such as TV broadcasting and other promotional activities. Finally, our firm has a small resource department because of the small size of the firm. We do not pay our employees enough causing a high turnover employee ratio. Lastly, we have a very small amount of cash to …show more content…
The opportunity to enter into new markets such as foreign, or resort could help benefit our company by appealing to customers looking for a luxury. In order to entry a more luxurious market, first we need to look into options of buying or leasing better aircrafts with more amenities and seating. Next, we need to weigh the opportunities of flights per day; and focus in on flying more flights to smaller regions in business areas, or fewer flights per day to resorts or foreign countries. In addition to adding more flights per day, the cost of fares come into play. For example, we can develop a budget airline with low fares or a luxury high-end airline with more expensive fares. While looking to enter new markets, we can create promotions and loyalty programs to attract and keep new customers. Soaring Skies will also provide on-board magazines with advertising. To capitalize on these opportunities Soaring Skies will need to be up-to-date with the ever changing markets and what the competitors are