“No professional sports group ever achieved acceptance as widespread within a single decade’s span as the American Football League (AFL).” (Anderson, 2005) “In 2004, the National Football League’s (NFL) 32 franchises shared equally more than 80% of about $5.5 billion in total revenue; this was the most income, and the largest measure of financial cooperation, in the four major U.S. professional sports (Fatsis, 2014).” (Anderson, 2005) Both the American Football League (AFL) and National Football League (NFL) were trying to gain viewers. “In 1960, a new professional football league called the American Football League (AFL) began operations. With this new entrant into the market, the NFL, which had a monopoly on professional football in the United States at the time, had to fight for television viewership and game day spectators. The battle between the two leagues lasted until executives from each side agreed to merge business operations in 1966 and to have AFL teams begin playing agains NFL teams in 1970.” (Anderson, 2005) “The author sought to understand how AFL officials used its public relations department to introduce and to position the new league to the
“No professional sports group ever achieved acceptance as widespread within a single decade’s span as the American Football League (AFL).” (Anderson, 2005) “In 2004, the National Football League’s (NFL) 32 franchises shared equally more than 80% of about $5.5 billion in total revenue; this was the most income, and the largest measure of financial cooperation, in the four major U.S. professional sports (Fatsis, 2014).” (Anderson, 2005) Both the American Football League (AFL) and National Football League (NFL) were trying to gain viewers. “In 1960, a new professional football league called the American Football League (AFL) began operations. With this new entrant into the market, the NFL, which had a monopoly on professional football in the United States at the time, had to fight for television viewership and game day spectators. The battle between the two leagues lasted until executives from each side agreed to merge business operations in 1966 and to have AFL teams begin playing agains NFL teams in 1970.” (Anderson, 2005) “The author sought to understand how AFL officials used its public relations department to introduce and to position the new league to the