This professional could be an internal hire from within the company or an external hire from a headhunter or other source. Candidates will be evaluated based on their understanding of American Apparel’s vision and their ability and willingness to show it in ads with broader customer appeal because American Apparel cannot afford the risk of running ads that may offend any sizeable portion of their customer base. To do this, we suggest that the ads focus on the aspects of the company that customers seem to approve of such as their environmentally-friendly practices and commitment to being pro-labour (Schuette et al., 2012). The ads must also minimize the aspects that are causing the most controversy, namely the ad’s consistent use of gratuitous nudity with women that look inappropriately young (Schuette et al., 2012; Stampler, 2014; Evans, 2015). The company would be better served by returning to the style they used in their earlier ads that showcased the company’s classic, simple clothing style on fresh-faced, natural-looking
This professional could be an internal hire from within the company or an external hire from a headhunter or other source. Candidates will be evaluated based on their understanding of American Apparel’s vision and their ability and willingness to show it in ads with broader customer appeal because American Apparel cannot afford the risk of running ads that may offend any sizeable portion of their customer base. To do this, we suggest that the ads focus on the aspects of the company that customers seem to approve of such as their environmentally-friendly practices and commitment to being pro-labour (Schuette et al., 2012). The ads must also minimize the aspects that are causing the most controversy, namely the ad’s consistent use of gratuitous nudity with women that look inappropriately young (Schuette et al., 2012; Stampler, 2014; Evans, 2015). The company would be better served by returning to the style they used in their earlier ads that showcased the company’s classic, simple clothing style on fresh-faced, natural-looking