Amazon Social Responsibility Case Study

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Recently, scholars and managers have devoted great attention to corporate social responsibility(CSR). Consistent with McWilliams and Siegel(2001), we define CSR as situations where the firm goes beyond compliance and engages in ‘actions that appear to further some social good, beyond the interests of the firm and that which is required by law’. On Wikipedia, corporate social responsibility(CSR) is defined as a form of corporate self-regulation integrated into a business model. Corporate social responsibility(CSR) policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. Corporates intend to build up reputations …show more content…
The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales. Amazon is, in many ways, a great company, but the company is in fact falling far behind in their intended corporate social responsibility practices. For several years now, Amazon has been criticized for many of their practices, and has even been deemed the “corporate scrooge” for their insufficiencies when it comes to community involvement (Cook, 2012). In a 2012 report, the UK Guardian pointed out many of the flaws in Amazon’s CSR strategy. According to the author “Amazon has made little or no effort to measure, disclose or improve its performance when it comes to the environment, workplace issues, diversity, charitable giving or political activity” (Gunther, December 20th, 2012). The report criticized Amazon’s lack of a sustainability report as well as their limited charitable contributions. The author also mentioned that Amazon refused to release a statement regarding their greenhouse gas emissions or climate strategy and that the company landed in the 127th spot on a list of 145 companies ranked based on their climate impact (Gunther, December 20th, 2012). This certainly gives the impression that Amazon either doesn’t care about the environmental impact they have, or they are not releasing a statement because they are trying to hide something. What’s more, Amazon is also criticized in its poor factory conditions and employee’s welfare. in August of 2015 the New York Times wrote an in-depth article detailing Amazon’s faulty CSR strategy and appalling company culture. According to the article, employees at Amazon suffer from more than just harsh physical working conditions; employees are instructed “to rip into colleagues’ ideas, with feedback

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