The marketing plan is a strategy to achieve more; it gives a clear picture of different components that will facilitate “Aman Chocolates” to implement marketing activities to provide great investment returns.
This marketing plan is designed to match the company strategy and it will also help the officials to get control over the internal and the external factors that will persuade the company's success in the Victorian market. This plan will help to describe the company’s business products and services, completion and strategy.
To start a Chocolate shop has merits and demerits and as a start-up one needs to focus on building relationship and brand. It is not a franchise to have strong back and it needs self brand building to achieve success. These are the marketing objectives:
• To acquire 15% market shares in the Victoria.
• To position ourselves as a great company, with good quality products
• Focus on quality, taste and packing.
Core Competency and Sustainable Competitive Advantage
Aman Chocolates core competency seeks to provide:
1. High-quality milk chocolate made from the natural ingredients that will provide a more flavorful alternative …show more content…
The SWOT analysis emphasizes the efforts of Aman Chocolates has had on the chocolate market since first launched in Victoria in 2014. Aman Chocolates’ internal strengths are considered to be their experienced management team, their innovative product offerings and developments that they have made in this year, the three major markets in Melbourne, and a strong production and sales system from X - chocolate to assist in serve these large markets. Aman Chocolates’ external strengths include the economy and consumer/social opportunities Aman Chocolates competes with, the competiveness Aman Chocolates has in the chocolate market along with the high legal and regulatory trends in the Australian Food and Drug Administration
This marketing plan is designed to match the company strategy and it will also help the officials to get control over the internal and the external factors that will persuade the company's success in the Victorian market. This plan will help to describe the company’s business products and services, completion and strategy.
To start a Chocolate shop has merits and demerits and as a start-up one needs to focus on building relationship and brand. It is not a franchise to have strong back and it needs self brand building to achieve success. These are the marketing objectives:
• To acquire 15% market shares in the Victoria.
• To position ourselves as a great company, with good quality products
• Focus on quality, taste and packing.
Core Competency and Sustainable Competitive Advantage
Aman Chocolates core competency seeks to provide:
1. High-quality milk chocolate made from the natural ingredients that will provide a more flavorful alternative …show more content…
The SWOT analysis emphasizes the efforts of Aman Chocolates has had on the chocolate market since first launched in Victoria in 2014. Aman Chocolates’ internal strengths are considered to be their experienced management team, their innovative product offerings and developments that they have made in this year, the three major markets in Melbourne, and a strong production and sales system from X - chocolate to assist in serve these large markets. Aman Chocolates’ external strengths include the economy and consumer/social opportunities Aman Chocolates competes with, the competiveness Aman Chocolates has in the chocolate market along with the high legal and regulatory trends in the Australian Food and Drug Administration