Amalgamation Inc.: New Advertisement

ccording to Ferrell & Hartline (2014), “advertising is a paid announcement viewed through media such as television, radio, magazines and newspapers” (182). Television advertising can be expensive so companies are using more magazines, radios, and the internet to promote their products (Ferrell & Hartline, 2014). The advisement should capture the attention of the audience, be interesting, be desirable, and the action to purchase the product (Ferrell & Hartline, 2014).

Amalgamated Inc. would help to develop the new ad (Ferrell & Hartline, 2014). The relationship already exists and Amalgamated Inc. knows the details of the original ad. The original ad paints a good picture about New Belgium so I would use the same approach. I would use part