Introduction
The world business condition has been challenging since 2008. After researching on Irish market, we found that lactose intolerance offers excellent potential for increasing non-dairy products sales. Even in 2008, Alpro had a 5.52% (Figure 2, Appendix 1) increase in turnover. Therefore, we analyze Alpro’s market including how customers’ demands influence its behaviours in this thesis. Furthermore, we summarize the competitors of Alpro, and the impact of economic environment on its finance and cost structure. Also, we give suggestions to Alpro from both short and long term views. Background
Since 2008, European sales of soya milk have witnessed a growth of 20% per year and soya milk was fast emerging as a potential competitor …show more content…
Alpro keeps producing a variety of new products, thus avoiding forming a single-industry structure. It provides five series of products: drinks, such as soya, coconut, hazelnut, almond, rice, and oat drinks. Yoghurt alternatives, desserts, cream alternatives, and coffee make up the remaining four series of products (Hong, 2014). In 2016, Alpro is stepping into new territory with the launch of two new on-the-go products. Alpro “Go On” which is a single serve soya alternative to yoghurt, is high in plant protein with a thick, smooth texture sitting on a layer of real fruit. Alpro “Fusion” is the newest on-the-go single serve drink offer which combines soya or coconut with a fusion of fruits in a handy 330ml tetrapak (Shelflife, 2016). Meanwhile, Alpro takes the combination of people’s health and plant protection into consideration and concentrates efforts on achieving the mission which is to change the way the world eats for the better (Alpro, …show more content…
Pursuing the customer strategy, Alpro attaches great importance to research and development. It aims to introduce more new products which can constantly delight the ever-curious customers with new tastes. Alpro also regards its partners as essential parts of its expansion strategy. It is devoted to establishing a win-win relationship working with its partners. Moreover, Alpro works on a sustainable development strategy, to achieve this, it sticks to environmental protection concepts including reducing their carbon footprint though the energy efficiency of its factories, sourcing ingredients sustainably and reducing water wasting (Alpro,
The world business condition has been challenging since 2008. After researching on Irish market, we found that lactose intolerance offers excellent potential for increasing non-dairy products sales. Even in 2008, Alpro had a 5.52% (Figure 2, Appendix 1) increase in turnover. Therefore, we analyze Alpro’s market including how customers’ demands influence its behaviours in this thesis. Furthermore, we summarize the competitors of Alpro, and the impact of economic environment on its finance and cost structure. Also, we give suggestions to Alpro from both short and long term views. Background
Since 2008, European sales of soya milk have witnessed a growth of 20% per year and soya milk was fast emerging as a potential competitor …show more content…
Alpro keeps producing a variety of new products, thus avoiding forming a single-industry structure. It provides five series of products: drinks, such as soya, coconut, hazelnut, almond, rice, and oat drinks. Yoghurt alternatives, desserts, cream alternatives, and coffee make up the remaining four series of products (Hong, 2014). In 2016, Alpro is stepping into new territory with the launch of two new on-the-go products. Alpro “Go On” which is a single serve soya alternative to yoghurt, is high in plant protein with a thick, smooth texture sitting on a layer of real fruit. Alpro “Fusion” is the newest on-the-go single serve drink offer which combines soya or coconut with a fusion of fruits in a handy 330ml tetrapak (Shelflife, 2016). Meanwhile, Alpro takes the combination of people’s health and plant protection into consideration and concentrates efforts on achieving the mission which is to change the way the world eats for the better (Alpro, …show more content…
Pursuing the customer strategy, Alpro attaches great importance to research and development. It aims to introduce more new products which can constantly delight the ever-curious customers with new tastes. Alpro also regards its partners as essential parts of its expansion strategy. It is devoted to establishing a win-win relationship working with its partners. Moreover, Alpro works on a sustainable development strategy, to achieve this, it sticks to environmental protection concepts including reducing their carbon footprint though the energy efficiency of its factories, sourcing ingredients sustainably and reducing water wasting (Alpro,