Aloha Construction is a local roofing and siding contractor that serves Illinois and Southern Wisconsin. The company was founded by Dave Farbaky in 2008 and has since grown by leaps and bounds. In the past ten years, Aloha Construction has expanded to a second office, opened a partner branch for interior work called Aloha Restoration Co, and has served over 20,000 homeowners in the state of Illinois.
Aloha Construction didn’t just luck into being one of the most well-known building contractors in the area. They achieved this goal by working hard, working honestly, and devoting time to building a strong online presence.
Why an Online Presence for your Small …show more content…
Press releases announce big news, events, or changes in your business. In the past year, Aloha Construction has shared quite a few, both on their own blog and other local websites. One recent press release announced that they were awarded the 2017 Torch Award for Marketplace Ethics from the Better Business Bureau this year.
Aloha Construction also used press releases to share news about their local sports sponsorships with the Kane County Cougars, Bloomington Thunder, The Flying Aces Hockey, and Illinois State University Athletics. Finally, Dave Farbaky and Aloha Construction have utilized press releases to keep the public informed about their charitable work, like their ongoing partnership with Camp One Step for children with cancer, events with the Bloomington Girl’s and Boy’s Club, and more. Next time your small business gets involved with the community, consider sharing a press release updating your customers about the work!
YouTube Videos
Does video creation seem like a daunting task? If so, it’s ok to start small. Aloha Construction shares their advertisements on their YouTube page, so they can still be accessed even after they’re finished running. They also video and share testimonials from happy customers on their …show more content…
Using videos can help your business look trustworthy, garners some extra attention on social media, and can bring in a new local audience as well.
Customer Reviews
Even if you have mastered all of these other suggestions, there is still one more option to increase the online presence for your small business. Never stop asking your customers for positive reviews. Building a database of four and five-star reviews across the web has helped Aloha Construction become a trusted name in the roofing and siding industry. Never underestimate the power of referral and word-of-mouth, and always ask your happy customers to review you online.
It’s no doubt we’re all living in a digital age, so ensuring your small business has a strong online presence is essential. Increase yours today with this advice and examples from Aloha Construction. Consider a web redesign to a simpler layout. Build and actively engage with users on social media.Write blog posts and press releases to keep your customers informed and up to date, and try your hand at video creation for YouTube. Finally, don’t forget to always ask your customers for positive