I will be discussing about the All State commercials. I believe the Allstate have a clear message that is completely memorable. When you think of Allstate you hear t Dennis Haysbert deep rich voice. Also the commercial are broadcast on almost every channel. The visual style of Allstate Commercial has changed over the years, but Allstate always finds a way to have a token of familiarity. In my opinion I believe Allstate does an excellent job in their marketing plan overall. When watching an Allstate commercial it is clear that the focus is to sell insurance. Insurance purpose is to make sure the customer is covered financially if an unfortunate event occurs. Now Allstate does an excellent job delivering their messages, they write commercials
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This approach is a very humorous, because Dean is giving the disaster a voice that you would never hear. For example one of the Commercials Dean Winters plays a fallen tree branch that lands on a car due to storm. Another example which was very humorous was when Dean Winters plays a teenage girl who texting and driving causing cataclysm for everyone on the road. A man humanizing disasters is an image that sticks in my head that I will never forget about. If I was to run the Allstate marketing I will leave it as it is. I think Allstate and Geico are doing the best when it comes to marketing. When comparing Allstate to Geico, Allstate is constantly modifying the commercial slightly, while with Geico you know you will get a talking Gecko. Allstate is not predictable as the other insurance company, because I believe Allstate is always changing trying to find some new humor which I think is great because viewers are always looking for new ways to be entertained. Like I said earlier, I think Allstate is on the right track with the marketing. They do an excellent job tackling the demographic that would by insurance. Allstate uses Star popularity that brings familiarity to advertisement. If I was to buy insurance the first insurance company I would check out would be Allstate, because it is the embedded in my memory which I think is the main goal of marketing, to be remembered and
This approach is a very humorous, because Dean is giving the disaster a voice that you would never hear. For example one of the Commercials Dean Winters plays a fallen tree branch that lands on a car due to storm. Another example which was very humorous was when Dean Winters plays a teenage girl who texting and driving causing cataclysm for everyone on the road. A man humanizing disasters is an image that sticks in my head that I will never forget about. If I was to run the Allstate marketing I will leave it as it is. I think Allstate and Geico are doing the best when it comes to marketing. When comparing Allstate to Geico, Allstate is constantly modifying the commercial slightly, while with Geico you know you will get a talking Gecko. Allstate is not predictable as the other insurance company, because I believe Allstate is always changing trying to find some new humor which I think is great because viewers are always looking for new ways to be entertained. Like I said earlier, I think Allstate is on the right track with the marketing. They do an excellent job tackling the demographic that would by insurance. Allstate uses Star popularity that brings familiarity to advertisement. If I was to buy insurance the first insurance company I would check out would be Allstate, because it is the embedded in my memory which I think is the main goal of marketing, to be remembered and