1. Introduction
Amazon, one of the largest e-commerce retailer showed interest movement in November 2014. Prior the this new product, Amazon acquired its reputation in digital market through Amazon Web Service (AMS), which is a cloud service providing IaaS (Infrastructure as a server) and PaaS (Platform as a server) bring massive data into its server. Amazon was smart enough to use this database introducing a voice recognise virtual assistant “Alexa” which is connected with Amazon’s cloud-based database to hear, understand, and process the voice interactions. (AWS)
To providing a cloud-based voice service, Alexa requires a large number of customer database to understand and perform exact meaning that human intent to address. Amazon tried …show more content…
I observed its behaviour on my active words and researched on the algorithm of AI system through web published journal and articles.
In this report, I have analysed Amazon’s strategy entering the market with Alexa, which is a multi-sided platform and addressed challenges that Amazon encountered for market expansion. Also, I analysed Alexa’s AI system to understand how its AI system recognises human behaviour, which contains many hidden meanings, and I identified the limitation of the AI algorithm, which Alexa is facing in the moment.
2. …show more content…
It is a software platform connecting users and developers, also connects other IT partners and service stores. Figure XX indicates different sides in Alexa platform. Alexa connected with various service provider, developer and partners helps reducing shared cost for users and sellers. Alexa provides voice assistance to users ordering service from the sellers, but sellers do not need to develop individual system. In terms of users, they can use any services through Alexa without different connection to each service
Amazon, one of the largest e-commerce retailer showed interest movement in November 2014. Prior the this new product, Amazon acquired its reputation in digital market through Amazon Web Service (AMS), which is a cloud service providing IaaS (Infrastructure as a server) and PaaS (Platform as a server) bring massive data into its server. Amazon was smart enough to use this database introducing a voice recognise virtual assistant “Alexa” which is connected with Amazon’s cloud-based database to hear, understand, and process the voice interactions. (AWS)
To providing a cloud-based voice service, Alexa requires a large number of customer database to understand and perform exact meaning that human intent to address. Amazon tried …show more content…
I observed its behaviour on my active words and researched on the algorithm of AI system through web published journal and articles.
In this report, I have analysed Amazon’s strategy entering the market with Alexa, which is a multi-sided platform and addressed challenges that Amazon encountered for market expansion. Also, I analysed Alexa’s AI system to understand how its AI system recognises human behaviour, which contains many hidden meanings, and I identified the limitation of the AI algorithm, which Alexa is facing in the moment.
2. …show more content…
It is a software platform connecting users and developers, also connects other IT partners and service stores. Figure XX indicates different sides in Alexa platform. Alexa connected with various service provider, developer and partners helps reducing shared cost for users and sellers. Alexa provides voice assistance to users ordering service from the sellers, but sellers do not need to develop individual system. In terms of users, they can use any services through Alexa without different connection to each service