Alaska Airlines Ethical Dilemmas

Great Essays
The development, implementation and practice of ethics and social responsibility is vital for organizations operating in the modern age, and needs to be driven by senior leadership on down to every employee of the organization. Problem is, not everyone places equal value to the myriad of social, ecological, and economic issues facing businesses. Chuck Williams defines ethics as "Ethics is the set of moral principles or values that defines right and wrong for a person or group. Unfortunately, numerous studies have consistently produced distressing results about the state of ethics in today’s business world" (Williams, 2015). Today, organizational leaders face pressure from stock holders to increase profits and build market share, pressure …show more content…
The first factor is magnitude of consequences, the total harm versus the total benefit from the decision. In this case, the benefit was increased profits over a period of six years, the total harm was immense, including the death of 88 people, law suits, federal oversight, damage to the Alaska Airlines’ reputation and stock price, and some individuals being terminated. Second factor is social consensus, meaning the agreement on if a behavior is good or bad. Viewing this decision from the outside, it is unknown if any individuals in the leadership were against the decision, or if all involved were in agreement. Third factor is the probability of effect, what is the likelihood something will happen to harm other people. Aircraft systems are designed to be robust, typically able to withstand three to four times the expected limit. Pushing a system to over five times its limit was negligent and dangerous. The fourth factor is temporal immediacy, the time between implementing the decision and possible effects of the decision. In the short term, there were no negative effects and the benefits in reduced costs and increase revenues were immediate, compelling leadership to believe the decision was sound. The fifth factor is proximity of effect, the cultural, physical distance, social or psychological distance between those affected by the decision, and those that made the …show more content…
The result of his leadership speaks for itself, Lego is now the world’s most profitable toy company, Lego’s are utilized by universities as teaching tools, and even used by NASA in numerous experiments and for prototype design. In addition to being recognized by leading engineers and artists as a premier building/designing medium, Legos have also established a few “Special” achievements, such as being the number one tire manufacturer in the world, making over 306 million tires a year, and in 2015, Lego replaced Ferrari as Brand Finance's "World’s most powerful

Related Documents

  • Improved Essays

    In this paper, I will be pretending to be the CEO of Chipotle and I will be discussing what ethics and social responsibility in business really are as it relates to the company I have chosen. Ethics and social responsibility are almost identical and share a close proximity. Ethics refers to a series of beliefs about what is suitable and unsuitable as far as the company’s standards are concerned. Comparably, Social responsibly is the commitment of a business to influence the public.…

    • 828 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Romello Weakley ENG 112 DO3 McKinley December 9, 2014 Ethics in the Accounting Workplace In today's world of business, a company will not be able to function properly unless its employees are able to accurately and effectively complete his or her job duties. A company can have a product or service that people need for their everyday life; however, if a company is not able to depend on its employees to complete their job ethically, the company as a whole will fail at being successful. In business, ethics is a huge factor in determining the success of a company. Ethics is the study of values and customs of a person or group and covers the analysis and employment of concepts such as right and wrong, good and evil, and responsibility (Merriam-Webster,…

    • 2273 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    Ethical Climates Paper

    • 418 Words
    • 2 Pages

    Ethical climates are the level of ethics by which an organization and its leaders communicate, embrace, and enforce (Manning & Curtis, 2015, p. 143). It is essential for the leaders to lead by example, both with words and actions. These guidelines work best when they are clearly stated and communicated and applied equally across the board to all. “There are three ethical climates in dealing with moral dilemmas: (1) profit-maximizing; (2) trusteeship; or (3) quality-of-life management” (Manning & Curtis, 2015, p. 143). Each of these climates must address their stance regarding different ethical dimensions.…

    • 418 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    There is no deny that ethical practices have many advantages, but it is more significant when the desire is for ethics itself, not its effects. Businesses should always encourage and offer ethical guidance for managers and employees, simply because it is the right thing to do. Overtime when this becomes a habit for businesses, maybe the market place will not be as corrupted. In the end, doing good because it is good is essential for any human beings, regardless of their jobs, characters, or where they are from. Two authors Scott Rae and Kenman Wong also quoted from their interviewees in their text “Beyond Integrity” on their opinions about what if honesty does not pay, and one answer reflects the importance of ethics over profits : “Is that important?…

    • 1291 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Apples’ Corporate Responsibility and Marketing Strategies Mouad Nouidei Strayer University Corporate Responsibility Some of the main levels in business for consumers are corporate social responsibilities and business ethics. A lot of businesses now a days come across different questions from patrons and stockholders regarding the company’s ethical and social responsibility (Munson, 2014). Business ethics can include anything from the way the company hires or how a company can make their claims in advertising (Munson, 2014). Businesses depend on their employees who represent the business in public and on their customers, to represent a trustworthy image that is joined together with the goals and objectives in the company (Munson, 2014).…

    • 1616 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    Introduction As a society, focusing on what is right and ethical is a priority. Virtue ethics includes “certain ideals for which people should strive and allow complete growth of humanity” (Velasquez, et al., 2008). Virtues are “attributes we have”, and include, fairness, self-control, honesty and integrity (Ruiz & Lluesma, 2014) . There are numerous instances in which people should apply appropriate virtues to ensure ethical behavior is being practiced.…

    • 1412 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    With changing societal standards, companies in our modern world can and must strive for ethical behaviours in an attempt to keep any form of competitive edge. However, with the bottom line continuing to hold the greatest importance for corporations and their shareholders, the legitimacy or extent of these ethics remain up for debate. The very definition of business ethics has been debated by academics for decades. Brunk (2012) outlines the traditional philosophical theories of what it means to be ethical, broken into two theories.…

    • 1698 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    Recognition of Ethical Issue The following case study presents several different ethic issues that can based on a domestic and global scale that challenges cultural relativism, economic development, and value systems. These different lenses of ethical issues can be seen through the case study “Conscience of the Competitive Edge?” The main subject, Olivia Jones, in the case is an employee of a United Kingdom company that makes fabrics, and clothing for a cheap prince.…

    • 1146 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Modern Western Ethics

    • 1028 Words
    • 4 Pages

    Central to the application of ethical practices in business is the role of leaders and managers. Senior leaders and key department managers are instrumental in the ethical activities of organizations. An important…

    • 1028 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Ethics – What a Fraud! When dealing with ethics, every level of this topic represents who an individual is, and how this person behaves. Moral principles are what drives a person, or group of individuals to take action on the behalf of those ideas. These ideas, for the most part, represent distinguishing the difference between wrong and right. For an organization, this means success or failure.…

    • 1162 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Airasia Case Study

    • 1214 Words
    • 5 Pages

    The benefits offered, and how well communicated are source of value…

    • 1214 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    When most people hear the word “ethics” they think of business. Business ethics are very important because if you are an employee you don’t follow the company’s ethics, it may lead to termination of your job there. Most companies will have a code of ethics, also known as code of conduct (Krizan et al. 86). “A code of conduct publicly announces the values and beliefs of the organization and makes the company expectations a part of the work culture,” (89). Codes of ethics are beneficial to the employee because it guides their behavior to insure the safety of their careers.…

    • 1044 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Ethics Paper For an organization to remain in business they must achieve profits and find ways to keep their customers pleased. Organizations will use ethics and social responsibility as ways to keep customers happy. Every decision made, both good and bad, directly affect shareholders and their investment. Being morally right or wrong is being ethical.…

    • 772 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Today’s high-intensity business environment makes it more imperative than ever to incorporate ethics into the business strategy. The complex environment of organizations is challenging the way in which organizations respond to social pressures. In light of this, society has developed rules to guide businesses in their effort to comply with society expectations of what is right or wrong. Studies suggest that organizations must balance their aspirations to make profits along with the high ethical standards required by the social order. As more firms recognize the benefits of cultivating business ethics, a firm’s social responsibility, compliant culture, and moral decision-making can positively affect organizational outcomes and financial performance.…

    • 4619 Words
    • 19 Pages
    Improved Essays
  • Improved Essays

    The rise of globalization increases managerial pressures of integrating the country standards of moral codes and conduct in decision-making process (Deresky, 2014). They should understand the influence of culture on such ethical standards and train employees on this subject to avoid future conflicts due to misinterpretation (Deresky, 2014). Further, companies must value social responsibility towards stakeholders, customers and environment in order to sustain in the marketplace (Deresky, 2014). It is appropriate for Novo Nordisk to conduct clinical trials as first, in terms of economical aspect; clinical trials in India an emerging economy would save the company costs due to cheap labor and provide them a diverse market with different genetics…

    • 497 Words
    • 2 Pages
    Improved Essays