Airport Parking Case Study

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From an economics perspective, the market for airport parking in the city of Melbourne would be a monopoly (assuming that this is limited to the parking that is a part of Tullamarine airport). A monopoly is defined to be a market type where is only one firm operating with absolute market power, with no close substitutes and a large barrier to entry. Firms operating in this market are required to have proximity to the airport, with a large area available for cars to park, and the resources to monitor and ensure the security of these vehicle. These factors require both significant capital and government approval beforehand – ensuring that entry into the market is near impossible. As other firms are unable to enter the market, the sole firm operating …show more content…
A deadweight loss will be incurred as a result and the social welfare is not maximised. To further maximise profit and increase the social welfare, the car park firm can implement price discrimination policy on the goods (available parking).
Price discrimination is based on the concept where different people will have different willingness to pay. At first degree price discrimination, the firm will charge individual consumers exactly the amount that they want to pay. As a result, consumer surplus would be virtually zero while producer surplus would be maximised and the society’s welling would also be maximised. Whilst first degree price discrimination is highly beneficial to firms, practically speaking it is very rare. In third degree price discrimination, the consumers are divided into different groups and charged different prices based on different generalisations on their willingness to pay. Students may be charged less for parking than adults, or the firm may offer business class parking with higher price than a standard economy class parking. Like first degree price differentiation, the firm is able to capture a larger number of consumers with lower willingness to pay. Leading to either an increase of the surplus of some consumers and a decrease for others when compared to when price discrimination is not implemented. Regardless of this variation, the
…show more content…
In the past, sugar was considered to be an important but scarce commodity, one that only the rich and powerful could afford. Today, the advancements of technology combined with the increase of disposable income has resulted in an exponential demand for sugar. This demand is met with increased supply, and sugar related products is now used in almost all food related products. This over exposure of sugar, particularly in the form of sugary drinks, is damaging to the health of individuals, disrupts the economy, places a significant strain on the public health system and is detrimental to the environment.
Sugar in the case is a negative externality. The first externality occurs when the consumer does not fully appreciate the connection between health risks and the over-consumption of sugary (eg. Sugary drinks). Another externality is the financial externality, where the consumers do not fully bare the responsibilities of their decisions. For example, the total annual cost of obesity in 2008 was estimated to be $58 billion while the total social wellbeing was estimated to be $120

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